Farmina Pet Foods Joins Forces with MWI Animal Health to Enhance Veterinary Nutrition Distribution in the U.S.

Farmina Pet Foods Expands U.S. Veterinary Presence

Farmina Pet Foods, recognized globally for its premium pet nutrition, is making significant strides in the veterinary industry with its recent national distribution agreement with MWI Animal Health, a top provider of veterinary solutions in the U.S. This partnership aims to deliver Farmina's VetLife line of therapeutic diets across various veterinary practices, making it easier for pet families to access scientifically-supported and natural nutrition.

The VetLife portfolio features specialized diets targeted at addressing common health issues in pets, including dermatological, renal, gastrointestinal, urinary, and metabolic conditions. Each diet is crafted with non-GMO ingredients, devoid of artificial preservatives, and designed to maintain a low-glycemic index, ensuring optimal wellness for pets.

Loris Rinaldi, CEO of Farmina Pet Foods North America, expressed optimism about this partnership, stating, "This collaboration with MWI is a pivotal step in broadening the reach of our VetLife therapeutic diets, which are formulated using high-quality, natural ingredients validated through research. With MWI's reputable standing in the veterinary sector, more pets will gain access to nutritional solutions tailored to support their health and well-being.”

On the other hand, Steve Shell, the president of MWI, highlighted the commitment to enhancing patient care. He mentioned, "By including Farmina VetLife in our offerings, we empower veterinarians to supply pet owners with nutrition that is both trusted and driven by science.” This mutual exchange is positioned to help veterinarians deliver better-integrated care through access to natural nutrition solutions.

Farmina’s dedication doesn't stop at delivering quality food. The company also provides its clients with the Genius AI app, available for free 24/7. This innovative app delivers customized nutrition plans and offers expert veterinary guidance, along with personalized support from pet health coaches. With the app in hand, pet owners can ensure that they are enhancing their furry friends' lives, truly making them ‘Happy Pets.’

With a rich history spanning over 50 years, Farmina Pet Foods prides itself on creating nutritious, all-natural pet food that bridges the gap between nature and science. Their philosophy, “Happy Pet, Happy You,” underscores their commitment to carefully selected raw ingredients and collaboration with leading research institutions to meet the nutritional needs of both dogs and cats.

The company’s North American headquarters is located in Reidsville, North Carolina, where they also house their first U.S. manufacturing facility. Farmina continuously aims to advance in the pet care arena by offering specialized food lines such as Vet Life and Natural Delicious. The partnership with MWI Animal Health represents a forward-thinking move to increase accessibility to these premium products and ensure that pets receive the best possible care.

In conclusion, Farmina Pet Foods stands at the forefront of pet nutrition innovation, and this recent distribution agreement with MWI Animal Health marks a significant milestone that will not only expand their reach but also enhance the quality of care pets receive. The collaboration is set to make waves in the veterinary industry, ultimately benefiting pets and their families nationwide.