#Japan #Nippon Kodo #Chuo, Tokyo #incense #Mainichiko

Nippon Kodo Launches 'Mainichiko Kemuri Sukunai'

Nippon Kodo, a prominent manufacturer of incense in Japan, is set to unveil a new incarnation of its beloved Mainichiko incense, renowned for over a century. Starting September 25, 2025, consumers nationwide will be able to purchase the new low-smoke version, 'Mainichiko Kemuri Sukunai,' which is crafted to meet the evolving needs and preferences of modern lifestyles.

Since its debut in 1909, Mainichiko has been a staple in households, providing comfort and spiritual solace for daily rituals. It has consistently led the white sandalwood incense market as the number one brand based on sales, as reported by Intage SRI. This longevity has cemented its place as a beloved fragrance, soothing and enriching the environment it graces.

The Evolution of Mainichiko

To enhance the aroma while minimizing smoke, Nippon Kodo has meticulously refined the fragrance of Mainichiko, ensuring that the depth and purity of the natural sandalwood scent shine through. The revamped formula is based on a traditional blend of sandalwood and other carefully selected herbal ingredients, fostering a warm and delicate sweetness that enhances the overall fragrance experience.

The packaging has also undergone a transformation, emphasizing tradition and reliability, symbolized by a more streamlined logo and adjusted cloud designs. The base color of the packaging has shifted to a deeper shade of yellow, reflecting a sense of sophistication.

Introduction of the Low-Smoke Variant

Understanding the demands of contemporary lifestyles, the new 'Mainichiko Kemuri Sukunai' is designed for users who desire a clearer aroma with considerably less smoke—classifying it as “quite less” compared to other products in the market. This incense retains the natural and profound sweetness characteristic of Mainichiko, complemented by a refined sweetness and transparency that makes for a pleasant and airy experience.

Both versions will be available in different sizes, catering to diverse consumer preferences:

About Mainichiko

Mainichiko, a well-loved incense brand initiated in the Meiji era, has been enjoyed by Japanese families for over a century. Its mixture of the rich aroma of sandalwood and delicate sweetness continues to resonate with modern living.

About Nippon Kodo

Nippon Kodo has a rich legacy of over 450 years, producing a variety of incense and fragrance products, including the well-known 'Seiun' and 'Mainichiko'. Positioned as the core company of the Nippon Kodo Group, it focuses on preserving and developing Japan's unique fragrance culture and the traditions of honoring the deceased. With a commitment to creating a life enriched by scent, Nippon Kodo continues to innovate and adapt to the needs of today’s consumers, ensuring that their products remain relevant in a changing world.

Discover more about Mainichiko on Nippon Kodo’s website, set to launch on September 25, 2025.