adidas x SNIDEL Launch
2026-09-01 04:33:29

Unveiling the Exclusive adidas Originals x SNIDEL Collection for Fall

SNIDEL and adidas Originals: A Special Collection Unveiled



On September 1st, 2023, at 12:00 PM, the renowned women’s fashion brand SNIDEL, operated by Mash Style Lab based in Chiyoda, Tokyo, launched an exclusive collection in collaboration with adidas Originals. This special collection is available on SNIDEL's official online store and through leading e-commerce platforms such as USAGI ONLINE and the MASH STORE app, with a pre-order option starting at noon on September 9th. Springing into the season, nationwide stores will also begin selling this unique line on the same day.

Introducing the Items



This season's special collection masterfully blends the worlds of SNIDEL and adidas. Departing from the usual bold design elements, this collection features a refined aesthetic that emphasizes femininity and sophistication. Notably absent are adidas’ iconic three stripes, with the brand's logo elegantly embroidered instead, creating a chic and less sporty vibe that appeals to the modern woman.

The collection predominantly utilizes a stretch velour fabric that exudes a premium sheen and a soft touch. Key pieces include a fitted track jacket and tailored trousers, designed to flatter and enhance the wearer's figure.

With color options available in black and pink, these garments are stylish not only when worn as a matching set but also versatile enough to be layered over an elegant dress or paired with a peplum top for a well-balanced blend of casual and sophisticated styles.

  • - adidas Originals for SNIDEL - Velour Hoodie
Size: M
Color: Black/Pink
Price: ¥10,450

  • - adidas Originals for SNIDEL - Velour Pants
Size: M
Color: Black/Pink
Price: ¥9,900

Additionally, a relaxed-fit V-neck knit pullover highlights a woman's neckline without being too revealing. Made from a plush, soft knit, this piece offers a cozy wearing experience, available in a chic burgundy color that complements its sophisticated silhouette. Perfect for layering over a collared blouse, it invites various styling possibilities.

  • - adidas Originals for SNIDEL - Knit Crew
Size: M
Color: Burgundy
Price: ¥9,900

Shoe Collection Highlights


The collection also showcases exclusive footwear options. The TOBACCO sneaker is characterized by its smooth suede upper that creates an effortless transition from casual to formal settings, boasting a stylish design that stands out.

  • - adidas Originals for SNIDEL - TOBACCO
Size: 22.5/23/23.5/24/24.5cm
Color: Light Blue
Price: ¥15,400

Meanwhile, the SAMBA OG W combines soft leather with suede overlays, embracing a streetwear vibe while remaining distinctly feminine in color.

  • - adidas Originals for SNIDEL - SAMBA OG W
Size: 22.5/23/23.5/24/24.5cm
Color: Pink
Price: ¥15,950

Finally, the classic HANDBALL SPEZIAL LOAFER adds an elegant touch with its luxe suede upper, perfect for the autumn season. Designed to capture a refined look, it's available in a unique mocha color selected by SNIDEL, accented with a gold-toned detail for an elevated appeal.

  • - adidas Originals for SNIDEL - HANDBALL SPEZIAL LF
Size: 22.5/23/23.5/24/24.5cm
Color: Mocha
Price: ¥15,400

Availability and Exclusive Offers



The pre-order begins on September 9th, 2023, at noon, and the items will be available at all SNIDEL locations across Japan the same day.


To sweeten the deal, customers purchasing adidas Originals items amounting to ¥15,400 or more will receive an exclusive tote bag in either LPNK or Wine, while supplies last.

About adidas Originals



Founded in 2001, adidas Originals draws inspiration from the rich heritage of adidas sportswear to deliver streetwise products for the youth culture of today. It showcases the iconic trefoil logo and is recognized for pushing the boundaries of streetwear with a creative edge.

About SNIDEL



Since its debut in April 2005, SNIDEL has blended street and formal aesthetics, offering unique styling that emphasizes attention to detail and flattering silhouettes for women who love fashion. Today, the brand operates numerous stores across Japan and internationally, appealing to a global audience.

To explore more, visit the official SNIDEL Online Store and check out their Instagram here.


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Topics Consumer Products & Retail)

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