Martin's Famous Potato Rolls at Malibu Food & Wine
In an exciting announcement, Martin's Famous Potato Rolls and Bread revealed their sponsorship of the
Malibu Food & Wine festival, taking place from September 18 to 20, 2026. This marks the first time that the beloved brand is stepping into the role of a festival sponsor, highlighting its commitment to community engagement and culinary excellence.
The festival will be hosted at the picturesque
Saddlerock Ranch in Malibu, California, sprawling across 1,000 acres of stunning landscapes. Co-founded by renowned chef
Marcel Vigneron and entrepreneur
Lauren Rae Levy, Malibu Food & Wine is more than just a food festival. It is a three-day celebration of culinary arts that merges inspiration with purpose, featuring celebrity chefs, acclaimed winemakers, and local culinary innovators. Every year, the festival embraces the very best that California has to offer, providing guests with elevated tastings, immersive experiences, and curated activities that foster community and connection.
A Culinary Weekend of Delights
The upcoming event promises an exciting blend of traditional and contemporary culinary experiences:
- - Friday Night Kickoff: The festival will begin with an exclusive multi-course dinner on the opening night, hosted by none other than Academy Award-winning actress Charlize Theron. This star-studded affair is set to impress guests with outstanding dishes and incredible pairing.
- - Saturday Italian Night: Guests will indulge in an immersive culinary experience focused on Italian cuisine. Expect live-fire cooking, gourmet stations, and a delightful atmosphere, all hosted by Adam Richman, a popular figure known for his food adventures and shows.
- - Sunday Country Cookout: To wrap up the weekend, families are invited to a laid-back barbecue featuring live music and, of course, delicious barbecue dishes served on Martin's Famous Potato Rolls. This family-friendly event is designed to create lasting memories and celebrate community togetherness.
A Focus on Purpose
Beyond just exceptional food and wine, the
Malibu Food & Wine festival carries a deeper mission. Proceeds from the event will benefit the
Boys and Girls Club of Malibu and the
Charlize Theron Africa Outreach Project, making it a truly remarkable experience that gives back to the community.
Wendy Cowan, Martin's marketing manager, expressed her excitement about the sponsorship, stating, "We are proud to support this unique culinary event that combines great food, great people, and opportunities to help those in need."
This collaboration represents a significant milestone for Martin's as they expand their reach. With their recent growth into select Walmart stores and all Smart & Final locations across the western U.S., their sponsorship at Malibu Food & Wine provides them the chance to showcase their beloved rolls and breads to a discerning audience. The festival offers a perfect platform to introduce attendees to Martin's soft, golden rolls, renowned for their quality and taste.
About Martin's Famous Pastry Shoppe
The
Martin's Famous Pastry Shoppe, Inc. is a family-owned business established in Chambersburg, Pennsylvania, with a secondary bakery location in Valdosta, Georgia. Known for their high-quality bread and roll products, the company is committed to excellence in taste and customer satisfaction. Since its inception in the 1950s, Martin's has grown from a garage-based operation to a well-respected name in the baking industry, complete with commercial baking plants and widespread distribution.
As the Malibu Food & Wine festival approaches, the culinary community eagerly anticipates the delicious offerings that Martin's Famous Potato Rolls will bring to the table, not only enhancing the dining experience but also contributing positively to the wider community.