Hyperquake Partners with Mayfield to Establish Leading Brain Tumor Institute in Cincinnati

Hyperquake and Mayfield Brain & Spine: A New Era for Brain Tumor Care

In an exciting initiative to enhance brain tumor care, the Mayfield Education & Research Foundation has unveiled The Brain Tumor Institute at Mayfield, thanks to its collaboration with Hyperquake, a notable independent creative strategy and branding agency. This ambitious project aims to establish Cincinnati as a premier destination for advanced brain tumor treatment and innovative clinical research.

The Institute is associated with Mayfield Brain & Spine, one of the leading neurosurgery practices in the United States. Recognizing the urgent need for specialized brain tumor care, the Institute seeks to expand access to clinical trials, recruit top-tier specialists, and accelerate the evolution of care protocols across multiple healthcare systems. Dr. Vincent DiNapoli, chairman of Mayfield's Board of Directors, emphasized the commitment to elevate the standard of care, stating, “Patients can confidently receive the best possible brain tumor care right here in Greater Cincinnati.”

A Hub for Innovation and Excellence

Mayfield Brain & Spine is renowned for its extensive experience, having aided generations of patients. In 2024 alone, this leading practice treated over 32,700 individuals with its team of 20 neurosurgeons, along with specialists in orthopedic spine surgery and pain intervention. The establishment of The Brain Tumor Institute solidifies their status as the primary resource in the region for both patients and healthcare professionals seeking cutting-edge treatments for brain tumors and complex cranial conditions.

Hyperquake stepped in to create a distinctive brand identity for the Institute, aligning with the foundational mission of Mayfield. The agency’s rich history in healthcare branding, particularly within neurological domains, played an essential role in this alliance. Jaime Villegas, Executive Director of Client Leadership at Hyperquake, remarked, “It was an honor to partner with the Mayfield Foundation to create a brand that mirrors the Institute’s groundbreaking work.”

Crafting a Compelling Brand Identity

The new visual identity developed by Hyperquake not only reflects Mayfield’s ethos and core values but also introduces a fresh and approachable aesthetic. The agency explored the personal stories of patients and medical professionals, striving to convey the profound impact of the care provided. Brandon Dawson, Executive Director of Brand Strategy at Hyperquake, noted, “Our objective was to spotlight the exceptional work being done daily at Mayfield.”

Through a collaborative process involving numerous stakeholders, Hyperquake formulated a brand identity that is both compelling and differentiated. This foundation provided the groundwork for a robust marketing strategy aimed at building trust and awareness within the community. The new visual elements, including colors, typography, and shapes, have been meticulously designed to resonate with patients while establishing credibility in the healthcare landscape.

Future Plans and Ongoing Partnership

Transitioning from branding development to implementation, Hyperquake continues to support Mayfield's marketing efforts by refining actionable strategies that highlight the new Institute. The overarching goal is to foster recognition of The Brain Tumor Institute as a state-of-the-art facility equipped to address critical healthcare needs. Trials and advancements in treatment modalities will be emphasized, creating a narrative that positions the Institute as the go-to destination for brain tumor care.

Hyperquake’s contributions will be further showcased across various platforms, allowing the community to engage with the newfound identity of The Brain Tumor Institute at Mayfield. This enduring partnership highlights an ongoing dedication to improving patient outcomes and elevating the standard of care in the Cincinnati region.

For further information about The Brain Tumor Institute at Mayfield, visit Mayfield Foundation and learn how community support can drive advancements in brain tumor research and treatment.

About Hyperquake

Founded in 1986, Hyperquake is an independent agency specializing in creative strategy, branding, and experience design. With a commitment to fostering innovation, it collaborates with businesses of all sizes to articulate their vision. The agency operates in Cincinnati, Salt Lake City, and Brooklyn. Discover more about Hyperquake at hyperquake.com.

About Mayfield Education & Research Foundation

Affiliated with Mayfield Brain & Spine, the Mayfield Education & Research Foundation is a non-profit organization dedicated to pioneering research and education in neurosurgery. Established in 1937, it is committed to advancing techniques and training in neurosurgical and orthopedic spine procedures.