ClaN Entertainment and JR West Launch Pre-Event for Shiga Destination Campaign

ClaN Entertainment, based in Chiyoda, Tokyo, has teamed up with West Japan Railway Company (JR West) to orchestrate one of Japan's largest tourism campaigns, known as the Shiga Destination Campaign. The pre-campaign titled the Shiga Destination Campaign Pre-Campaign (Shiga Pre-DC) is set to take place from October to December 2026, a year in advance of the main event scheduled for October to December 2027.

The highlight of the Shiga Pre-DC is an engaging project called "Takada Village Biwa Ichi Battle!!" where members of the popular gaming streaming group Takada Village will embark on a travel adventure around Lake Biwa. During this journey, they will explore local tourist attractions and indulge in regional delicacies while undertaking various missions. This unique travel experience will be captured and shared as a Vlog, giving viewers the sensation of traveling alongside the group while discovering the joys of Shiga. To add a musical touch to the campaign, Nanao, a member from Shiga, will produce an original song that will complement the Vlog and further enhance the Shiga Pre-DC experience.

Overview of the "Takada Village Biwa Ichi Battle!!"

The Takada Village group, known for its charismatic member Takada Kenji, has built a strong fanbase through their engaging content focused on games like Werewolf. Each member has a distinctive illustrated character, contributing to their dynamic interactions. They have also expanded their reach by participating in real-life events and collaborations with local communities.

Shiga Destination Campaign and Shiga Pre-DC

The Destination Campaign (DC) serves as a significant promotional effort that gathers JR Group, Shiga Prefecture, local municipalities, and tourism businesses to collectively showcase the charm of the region. Shiga's rich natural beauty, culture, history, and culinary offerings are highlighted through specially curated events throughout the campaign. It's notable that this campaign is taking place in Shiga for the first time in 27 years, with the Shiga Pre-DC serving as a precursor to the main campaign.

Shiga Pre-DC Details:

Duration: October 1, 2026, to December 31, 2026
Organizing Body: Shiga Shigarhythm Destination Campaign Promotion Council—composed of local governments, tourism associations, related businesses, and various organizations
Implementation Area: All areas of Shiga Prefecture, with collaborations planned with neighboring Kyoto Prefecture and City
Catchphrase and Logo: The chosen catchphrase, “Heals Abound, Shigarhythm,” was selected from over 11,360 submissions, embodying the campaign's spirit.

Promotional Strategies by JR West

1. Advertising Visuals and Pamphlets: Starting from late September to the end of December, promotional materials will be displayed at key stations within the JR West network.
2. Inbound Media Promotions: The campaign will also reach international audiences through platforms like GoodLuckTrip.
3. Digital Station Stamp Application: New digital stamps called "Ekitag" will be introduced across all JR West stations in Shiga Prefecture, along with a related initiative titled “Shiga Pre-DC Pilgrimage – A Digital Journey Connecting History, Culture, and Scenic Views.” This will foster collaboration among five railway companies operating in the region.
4. Attractive Station Plans: Various enticing travel plans will be available during the campaign.
5. TWILIGHT EXPRESS Mizukaze DAY TRIP: From October 2-3, 2026, a special two-day travel experience will be available to retrace the steps of historical figures Toyotomi Hideyoshi and Hideakira, providing travelers with breathtaking views of Omi.

About ClaN Entertainment

Founded on April 1, 2022, ClaN Entertainment operates under the motto “We Change Your Life with Entertainment.” The company specializes in influencers, particularly VTubers, and is dedicated to delivering engaging content that resonates with audiences. Located in Chiyoda, Tokyo, ClaN aims to redefine entertainment and engage communities.
For inquiries, please contact ClaN Entertainment, PR Department at: [email protected].