Reversing Expectations: Gakufudo Career Launches Unique Ad Campaign on Osaka Metro

Gakufudo Career Launches Innovative Advertising Campaign

In a bold move to reshape student perceptions about the real estate industry, Gakufudo Career, operated by Gerbera Co., Ltd., has unveiled an unusual advertising campaign that is set to launch on January 17, 2026. The campaigns will appear on the Osaka Metro Midosuji Line, featuring ads designed to captivate and challenge the 'norm' expectations of students regarding career choices in the real estate sector.

The Distinctive Upside-Down Design

One of the most striking elements of this campaign is its decision to utilize upside-down designs for the strap advertisements. Traditionally overlooked as mere background, the strap handles within trains are transformed into a thought-provoking statement. This intentional design choice aims to evoke a sense of curiosity and discomfort among daily commuters, prompting them to rethink their attitudes towards an industry that many believe to be rigid, outdated, and uninviting.

Gerbera’s leadership expressed a strong desire to confront the preconceived notions that students hold about real estate careers. The hope is to encourage students to reconsider their views and explore the opportunities available in an often-misunderstood sector. The company operates with the belief that reshaping “the ordinary” will lead students to a greater understanding of their career choices.

Messaging to Reach the Students

Gakufudo Career is more than just a job placement service; it is a comprehensive program designed to aid students in understanding, learning about, and ultimately embracing the real estate industry. Establishing a strong foundation through industry comprehension, practical experiences, and successful matching with prospective employers is at the core of their mission.

The upside-down ads are not merely a gimmick; they reflect a deeper message aimed at students who may be skeptical about entering the field. The intention behind this campaign is to reach students who might otherwise dismiss the real estate sector due to preconceived notions. As described by the company, every student who notices this unconventional ad is seen as a victory, reinforcing the mission to spread awareness of the various possibilities within the industry.

Advertising Details

- Placement: Osaka Metro Midosuji Line
- Ad Type: Strap advertisements
- Campaign Duration: From January 17, 2026, expected to last for one year
- Visibility: The advertisement will be displayed across select trains within the full composition of the Osaka Metro Midosuji Line.

While students and commuters will be able to see these ads in action, specific details regarding the trains involved, along with scheduling information, will remain undisclosed to the public. Riders are encouraged to respect operational protocols and refrain from inquiring about the ads with railway staff.

About Gerbera

Founded in April 2022 and headquartered in Nishi Ward, Osaka, Gerbera is a dynamic company dedicated to changing students' perceptions of the real estate sector. Their diverse services include real estate rental intermediary, social media marketing, and of course, the Gakufudo Career platform, which supports students in career exploration and industry immersion.
The official website and various social media platforms, including YouTube and Instagram, act as hubs of information and engagement for interested individuals.

Company Overview:

- Name: Gerbera Co., Ltd.
- CEO: Ayuma Yoshioka
- Headquarters: 1-13-20 Kitahorie, Nishi Ward, Osaka
- Tokyo Office: 5-14-7 Sendagaya, Shibuya, Tokyo
- Nagoya Office: 2-8-22 Nishiki, Naka Ward, Nagoya

For inquiries:

With the Gakufudo Career initiative and its unique marketing approach, Gerbera is poised to challenge the status quo, enticing young minds to explore a career path that they may have previously overlooked. The time has come to flip the narrative on perceptions of real estate, and Gakufudo Career is leading the charge with creativity and insight.