#Japan #Tokyo #video marketing #AnyMind Group #MISM

AnyMind Group Strengthens Its Creative Arm with MISM Acquisition

In a significant business move, AnyMind Group Inc., a leading technology company based in Singapore, has announced the acquisition of MISM, a company renowned for its specialization in vertical video advertising. This acquisition marks the company's continuous efforts to enhance its business foundation through strategic mergers and acquisitions (M&A), now totaling 15 firms, with 9 of those being Japanese companies.

The Vision Behind the Acquisition

Founded in 2016, AnyMind Group operates across 15 countries, providing a comprehensive Business Process as a Service (BPaaS) model that combines marketing, e-commerce, and distribution support for brands. In recent years, the way consumers interact with information and their purchasing behaviors have shifted predominantly towards social media and video platforms. As a response, AnyMind Group is accelerating its ventures into social media marketing and social commerce, recognizing the growing necessity for high-quality content creation to bolster brand growth.

To establish a robust content creation system, AnyMind Group previously acquired Nadeshiko Beauty in October 2025 and San Smile in January 2026, focusing on integrating online demand with offline distribution through an OMO (Online Merges with Offline) model. The takeover of MISM will further solidify their creative production capabilities, particularly in the realm of vertical video content, which is becoming increasingly vital in today's market.

MISM: A Creative Powerhouse

MISM, with over 2,000 registered creators and models, has successfully produced more than 20,000 videos annually. It operates a content platform boasting over 60,000 pieces of vertical User Generated Content (UGC). Combining data from past performances with a diverse model network allows MISM to efficiently create compelling vertical videos tailored to enhancing consumer engagement and purchase intent.

With MISM joining the AnyMind Group family, the company is poised to offer an end-to-end service for vertical video creative processes, including planning, casting, production, and analysis. This holistic approach will enhance AnyMind Group’s capability to drive effective social media strategies that transition seamlessly from engagement to purchase.

Voices of Leadership

Chiori Ube, President of MISM, expressed enthusiasm about the merger. She stated that MISM has always prioritized high-quality video production and social media marketing, addressing client challenges and generating new value through video. She affirmed confidence that this partnership would leverage MISM’s expertise alongside AnyMind Group’s expansive platforms and global networks to create a seamless link from information engagement to purchasing actions.

Kousuke Tokuga, CEO of AnyMind Group, also commented on the changing landscape of social commerce, emphasizing the need for brands to produce continuous high-quality content in collaboration with creators and influencers. He acknowledged that the acquisition strengthens AnyMind's creative processes focused on vertical videos, while also planning to enhance their OMO support and advance operations through AI. Together, they aim to evolve the social commerce strategy to foster long-term brand value.

Conclusion

The acquisition of MISM by AnyMind Group signifies a strategic leap towards enhancing their offerings in vertical video content. This acquisition not only complements their existing services but also fortifies their commitment to supporting brands in navigating the ever-evolving social commerce landscape. As they merge creativity with data-driven strategies, the potential to reshape brand growth and consumer engagement is immense.

About MISM

MISM is located in Shibuya, Tokyo, and specializes in creative production and platforms using vertical video. Their services include social media and influencer marketing, as well as EC and store attraction support. For more information, visit their website at mism.co.jp.

About AnyMind Group

AnyMind Group offers integrated solutions across Southeast Asia, helping brands leverage social marketing and commerce through their BPaaS model. The company is also listed on the Tokyo Stock Exchange under the code 5027.