#Japan #Minato, Tokyo #YOMIKO #ito. #brand connection

YOMIKO's New Venture: Establishing 'ito.'

YOMIKO, a prominent player in advertising, has recently kicked off a groundbreaking endeavor called 'ito.'. This new design and copy unit aims to craft meaningful connections between brands and consumers based on purpose-driven insight. With YOMIKO's mission to meet the increasing demands for sustainable growth in businesses, 'ito.' promises to be a pivotal part of this strategy.

The concept of 'purpose-driven management' has gained traction in recent years, urging companies to outline their essential values and foster positive relationships with all stakeholders. Knowing that the integration of a corporate purpose into day-to-day operations requires substantial time and effort, many enterprises struggle to reflect this purpose adequately in their product development and branding.

Recognizing these challenges, 'ito.' plans to bridge the gap between corporate purpose, product design, and consumer sentiment. Through innovative design and copy, 'ito.' will provide comprehensive creative solutions that inspire desire and empathy among consumers, offering seamless support from product development to promotional campaigns.

The Essence of 'ito.'

'ito.' signifies more than just a name; it embodies the concept of tying together the brand's intent with consumers, much like threads woven together. This approach embodies a commitment to not only deliver products but also to encapsulate the emotional resonance they hold for users. The objective is to ensure that consumers feel a connection, desiring products that align with their values.

Key Features of 'ito.'

• - Purpose-Driven Design: 'ito.' emphasizes the intrinsic value of products. The unit goes beyond just functionality and benefits, diving deep into a product's history and market positioning to create a deeper understanding of its core appeal.
• - One-Stop Solution: By utilizing a minimal yet effective team comprising both a designer and a copywriter, 'ito.' ensures consistency in its output, covering everything from branding to advertising creation in a single package.
• - Comprehensive Support: Collaboration with YOMIKO’s marketing teams and affiliated companies, such as Yomiuri Cross Communication and Shopper Insight, allows for in-depth market research and strategic planning. This collaborative effort ensures that 'ito.' can deliver retail-oriented insights and assist in developing various promotional tools and campaigns.

Meet the Team Behind 'ito.'

• - Yoko Kusunoki, Art Director / Planner

Yoko has an extensive background in advertising and design, having worked since 2011 on projects ranging from beverages and food to automotive branding. Her accolades include top honors at multiple advertising awards, showcasing her expertise in integrating art direction into campaigns.

• - Chizuru Matsumoto, Copywriter / Planner

Chizuru joined YOMIKO in 2023 after a robust career as a copywriter. Her work encompasses conceptual planning, CM production, and brand development, earning her numerous prestigious awards for excellence in advertising.

About YOMIKO

YOMIKO doesn’t just stop at advertising; it extends its reach into digital domains, retail consulting, and community creation. The company is dedicated to addressing social challenges through collaborative efforts with various stakeholders, strengthening its presence in community-building initiatives. YOMIKO aims to be the 'GAME CHANGE PARTNER' for sustainable business and social growth, continually embracing change to meet future challenges.

For more information, visit YOMIKO's official website.
Note: 'Civic Pride' and 'CIVIC PRIDE' are registered trademarks of YOMIKO.