Blue Cross Blue Shield Encourages Wellness with $31 Bluebikes Credit for August

Blue Cross Blue Shield Encourages Wellness with Bluebikes Credit

As part of its efforts to promote healthier living and active transportation, Blue Cross Blue Shield of Massachusetts, the title sponsor of the Greater Boston bike-sharing program, is launching an exciting initiative for National Wellness Month this August. Beginning on August 1, participants can take advantage of a $31 credit in the Bluebikes app, providing an excellent opportunity to embrace cycling as a means of boosting their physical health.

How to Access the Credit

To redeem the generous $31 credit, users simply need to enter the code `BLUECROSSMARIDE` in the Rewards section of the Bluebikes mobile application. This initiative allows individuals to utilize $1 per day for the entirety of National Wellness Month, further incentivizing healthy choices throughout the month. The credit can be applied not only to one single ride but can be distributed across multiple trips, making it versatile and user-friendly.

The Bluebikes system spans across 550 stations located in 13 municipalities, including bustling urban areas like Boston, Cambridge, and Somerville, along with quieter regions such as Arlington and Watertown. This wide access ensures that anyone can join in on the fun of exploring the outdoors by bike.

Once the credit is redeemed, it remains valid for a full year, allowing users ample time to enjoy the scenic routes and biking opportunities available in Metro Boston. During this time, riders are also encouraged to document and share their biking experiences on social media using the hashtag `#WhyIBikeBlue`, creating a community of inspiration and motivation.

The Health Benefits of Biking

The benefits of regular biking extend far beyond just being a fun outdoor activity. Engaging in consistent physical exercise—or any form of regular movement—is known to enhance cardiovascular health, alleviate stress, and foster better mental wellbeing. According to the Centers for Disease Control and Prevention (CDC), adults should aim for at least 150 minutes of moderate activity per week, and biking is an enjoyable way to meet and exceed these recommendations.

Jeff Bellows, the vice president of corporate citizenship and public affairs at Blue Cross, articulated the company's vision by stating, "At Blue Cross, we believe that small daily choices, like biking to work or taking a ride with friends, can have a powerful impact on health. We're proud to make it easier for our communities to get outside, get active, and feel good, one ride at a time."

A Commitment to Health Through Biking

Since its role as a title sponsor initiated in 2018, Blue Cross has actively contributed to increasing access to biking within the community by offering thousands of free and discounted rides. This dedication has played a significant role in promoting healthier lifestyles, culminating in over 22 million rides being taken on Bluebikes.

Bluebikes, funded and operated under municipal guidelines, operates effectively under Lyft’s management, uniquely combining the convenience of bike sharing with public transportation initiatives. Riders can opt for standard pedal bikes or electric bikes at any of the 550 stations, reinforcing the program's commitment to accessibility for all.

For those interested in getting involved, Bluebikes has continuously offered a range of trips since its inception in 2011, totaling more than 25 million rides. More information on Bluebikes and how to start biking can be found at bluebikes.com.

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts stands as a not-for-profit health plan dedicated to providing exceptional care and guidance to its members. With a commitment to health equity and community service, they consistently receive high ratings for member satisfaction and quality. Connect with them through various social media platforms to learn more about their initiatives and health programs.