BAT Japan Presents Exciting Opportunities at Niconico Super Conference 2026

BAT Japan at Niconico Super Conference 2026

BAT Japan, a subsidiary of British American Tobacco, is set to make waves at the upcoming Niconico Super Conference 2026. This annual event, which takes place on April 25-26 at Makuhari Messe, will spotlight their latest offerings and innovations, particularly in smoke-free tobacco products.

Collaboration Details

BAT will sponsor the highly anticipated 'Super Smoking Area,' a dedicated space designed for attendees over the age of 20. Here, visitors can enjoy a unique experience with oral tobacco product VELO, which is not only smoke but odor-free. Attendees will have the opportunity to sample VELO products, specifically designed to enhance various moments in life without the typical distractions associated with traditional tobacco.

The main attraction at this event is the creatively named 'Kimi Mirai Smoking Area,' which promises a futuristic and immersive experience. This main booth will feature walking robots, allowing visitors to engage with VELO products in an innovative manner.

Game: REMIX POD

In line with VELO's campaign theme, 'REMIX that Moment,' BAT will host an interactive game called 'REMIX POD.' This game incorporates elements of surprise and excitement, where participants can win luxurious prizes that enhance their enjoyable moments spent at the conference. To participate, visitors must complete a VELO product trial within the booth. The program promises a range of prizes tied to various activities like gaming, music, and sports, ensuring a delightful experience for everyone involved.

Note: Prize availability is subject to stock, and the game may conclude once prizes run out.

What is VELO?

VELO is a Swedish-born oral tobacco product that allows users to savor the stimulation of tobacco without smoke or combustion. Users simply place a pouch inside their lips, enabling a hands-free experience suitable for various scenarios, such as during gaming sessions or while traveling on public transport. This innovative approach to tobacco consumption has gained popularity since its launch in Japan in February 2020, catering to a wide array of preferences with diverse flavors and experiences.

Event Highlights

The Niconico Super Conference is an expansive event that brings together a variety of creators in the digital space—ranging from Vocaloid producers to live streamers and VTubers. Attendees can enjoy various activities, including singing on stage, playing games, and even participating in group dances to popular Vocaloid songs.

- Date and Time: April 25, 2026 (10:00 AM – 6:00 PM), April 26, 2026 (10:00 AM – 5:00 PM)
- Location: Makuhari Messe, Halls 1-11
- Special Features: Attendees can also engage in the 'super bon odori,' a lively event where everyone dances together, celebrating community and creativity.

Future Plans

BAT Japan is continuously looking to expand its offerings within the smoke-free sector, emphasizing the importance of user choice and diversity in flavors. As part of its commitment to a sustainable future, BAT aims to transition traditional smokers towards less harmful alternatives by 2030.

For more information about VELO or details on BAT Japan, please visit their official websites:

Conclusion

As BAT Japan gears up for its participation in the Niconico Super Conference 2026, it plans to showcase how innovations like VELO can revolutionize tobacco consumption while engaging a vibrant community of creators and enthusiasts. Join us to explore the future of tobacco experiences, where enjoyment meets responsibility.