Exciting Collaboration Between Matsuya Foods and Chiikawa for Christmas 2026

Get ready for a delightful experience this Christmas season! Matsuya Foods is thrilled to announce its collaboration with the popular character brand, Chiikawa. Beginning January 6, 2026, Matsuya and its tonkatsu restaurant chain Matsunoya will be hosting this limited-time event, which promises to bring special menu items along with exclusive merchandise to fans of both the brand and characters.

Campaign Overview

Duration

The collaboration runs from January 6, 2026, at 10 AM until March 31, 2026, at 9:59 AM. Throughout this period, customers can enjoy special items at participating restaurants across Japan. Please check the campaign website for details on store participation, as some locations may be excluded.
Check the Campaign Site

Important Customer Guidelines

Matsuya Foods urges participants to refrain from reselling or purchasing for commercial purposes. Additionally, orders will be limited to:

- Collaboration Menu: One per person per day
- Kid’s Menu: Three per person per day

Flagging in advance that quantities for daily sales are limited, establishments will announce when they have sold out for the day.

To ensure a pleasant experience, customers are kindly requested to avoid food waste or excessive leftovers.
For any inquiries, please contact the campaign office rather than local restaurant staff.

Collaboration Menu Highlights

Main Attraction: Suki Yaki Nabe Set!

The first menu item is the Matsuya Chiikawa Suki Yaki Nabe Zen featuring domestically sourced Japanese black beef. With each order, guests will receive a special original meal ticket keychain, with six different designs available at random.

- Eligible Locations: All Matsuya restaurants (sales do not occur at Matsunoya)
- Sales Period: January 6, 2026, at 10 AM until supplies last.
- Sales Restrictions: Limit of one meal per customer per day.

Kid’s Menu Delight!

During the first campaign phase, customers ordering from the kid's menu can receive a limited edition hand towel, also featuring various designs, upon their first purchase.

- Eligible items include:

- Matsuya Kid's Beef Rice Set
- Matsuya Kid's Curry Set
- Matsunoya Kid’s Plate
- Matsunoya Kid’s Pancake Plate

- The kid's menu is designed for children aged elementary school and younger.

Upcoming Second Phase: Spicy Curry Delight!

On February 17, 2026, the second menu will be launched: Matsuya Chiikawa Oni Karai Curry, which boasts authentic spices. For each order of this dish, customers will receive a special original figure, with six different designs also offered at random.

- And once again, a kid's meal will come with an original sliding puzzle as a gift.

Special Campaigns and Prizes

- Weekly Draw: 100 lucky customers can win an original collaboration bowl via a web lottery by bringing a receipt of 800 JPY (tax included) or more.
- Follow and Repost: Join the campaign by following Matsuya's official social media and reposting selected content for a chance to win a unique original pin badge set.

About Chiikawa

For those unfamiliar, Chiikawa is a beloved character from a manga by illustrator Nagano which portrays the charming yet sometimes bittersweet tales of its characters. With over 4.44 million followers on X (formerly Twitter), Chiikawa has won multiple awards including the Grand Prix in the Japan Character Awards in 2022, 2024, and 2025.

Mark your calendars for this exciting foodie adventure with Matsuya Foods and Chiikawa! Don't miss out on your chance to indulge in special menus and collect exclusive merchandise. Get ready for a season filled with fun and flavor!