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Launch of Regenerative Product Cycle in Tokyo

A transformative collaboration between Livness and Tokyo Tatemono is set to launch the "Regenerative Product Cycle" initiative, kicking off on February 4, 2026, at the Daimaru Tokyo Store within the multifaceted experience store, "Asumise." This project aims to investigate whether the integration of regenerative elements enhances product value and drives consumer purchasing decisions.

Overview of the Initiative

The initiative is part of a broader project, the "Regenerative City Project," which began in 2025. It seeks to promote a circulation model of regenerative value within the entire supply chain while giving back a portion of sales to fund local waste collection efforts. This model focuses on the social and environmental value generated through consumer choices.

The concept behind the products showcased within "Asumise" is "Colorful Regeneration," which aims to convey a sense of renewal through the diverse creations offered by three selected startups from a total of ten. These startups employ innovative processes and materials to revitalize not only products but also the surrounding natural, human, cultural, and economic ecosystems.

Consumer Engagement and Education

During the initiative, the ambassadors, who are the store staff, will actively engage with consumers, sharing the regenerative value inherent in the products. This engagement is designed to help customers realize that their purchasing actions can contribute to broader societal and environmental outcomes, all while creating economic benefit. Furthermore, products offered in this initiative are crafted from marine plastic waste and discarded textiles, emphasizing a commitment to sustainability. By channeling part of the sales revenue back to support local waste recovery initiatives, the project seeks to create a societal shift towards a circular economy.

Future Directions

The knowledge gained from this initiative will inform improvements in sales strategies and circular models, paving the way for expansion into other commercial spaces and communities. Livness and Tokyo Tatemono are committed to promoting a better future through innovative collaborations that address pressing global challenges such as climate change and resource depletion. These endeavors reflect a shift in thinking from mere sustainability to regeneration, fostering an ecosystem that not only mitigates harm but also enhances the robustness of natural and social systems.

Event Details

• - Location: Daimaru Tokyo Store, Chiyoda, Tokyo, Japan
• - Duration: February 4, 2026 - April 28, 2026

Selected Companies:
1. amu Co., Ltd.
2. buoy Co., Ltd.
3. Colourloop Inc.

Embracing a Regenerative Future

In response to escalating global challenges, including climate change, the belief in regeneration is gaining traction among diverse stakeholders. Tokyo Tatemono is spearheading efforts to establish regenerative practices through initiatives like the upcoming international conference "RegenerAction Japan 2024." Additionally, the company has launched various media outlets and resources to promote the idea of a regenerative city framework.

Livness, with its vision of uniting scientific advancement with environmental contributions, continues to foster an ecosystem for discovering and nurturing impactful startups and leaders. With over a century in the real estate business, Tokyo Tatemono aims to merge social responsibility with corporate growth, striving to be a "good company" for all stakeholders.

As initiatives like the Regenerative Product Cycle take root, they signify a broader commitment to rethinking how communities can thrive while respecting the environment. The future looks promising for Tokyo as it embarks on this regenerative journey, further positioned to inspire global movements towards a sustainable and flourishing planet.