#Japan #Tokyo #AI techniques #Goodpatch #Productforce

Enhance Your Interview Insights with AI

In today's fast-paced business environment, understanding customer needs through effective interview techniques is crucial. ProductForce, a leading player in direct research platforms, is excited to announce an upcoming online webinar featuring Mai Yoneda, a design researcher and research team manager at Goodpatch. This session, titled "AI-Driven Interview Data Analysis Techniques - Breaking Free from Subjective Analysis with Goodpatch's Claude," takes place on July 22, 2026, from 16:00 to 17:00.

Webinar Overview

The rise of new businesses and product developments necessitates a deeper understanding of client problems and needs. User interviews have become an increasingly popular method to gather this critical information. However, the challenge lies in translating collected data into actionable insights. Traditionally, the analysis process heavily relies on the individual skills and experience of analysts, leading to potential inconsistencies and subjective interpretations.

As of 2026, the rapid adoption of generative AI technologies has streamlined tasks such as transcribing and summarizing interview data. Nonetheless, merely relying on AI for summarization often fails to provide actionable insights, leaving analysts confronting the issue of superficiality in analysis.

This webinar, the second in its series, will see Mai Yoneda return to share her wealth of knowledge and experience. Participants will learn about effective practices for utilizing generative AI tools like Claude to minimize bias and consistently derive actionable outcomes from interview data.

Agenda

This engaging session will be structured as follows:

• - Part 1: Lecture & Demonstration (40 minutes) – Gain insights into the methodologies practiced by Goodpatch, showcasing real-world applications of Claude and other AI tools.
• - Part 2: Q&A Session (10 minutes) – Attendees will have the opportunity to ask questions and interact directly with the presenter.

Who Should Attend?

This webinar is highly beneficial for:

• - Professionals involved in new business development using user interviews.
• - Individuals interested in UX research and design methodologies.
• - Anyone looking to turn interview insights into effective strategies.
• - Users keen to significantly enhance the quality and speed of interview analysis through AI technologies like Claude.

Presenter Profile: Mai Yoneda

Mai Yoneda graduated from the Faculty of Economics at Kyoto University and has developed her expertise through diverse roles, including business analysis at Panasonic and marketing research at Procter & Gamble. Joining Goodpatch as a UX designer, she has created innovative solutions in design research and established a specialized team.

Currently, she serves as the research team manager and has conducted numerous workshops and training sessions for a wide range of audiences, from high school students to local government agencies and corporations. As an active participant in the local community, she has been involved in revitalization projects in Kamikawa Town since June 2022, where she has since relocated.

Register Now for Free

Don’t miss this opportunity to learn and network with industry leaders! Click here to register for the webinar and explore how AI can elevate your interview strategies.

About ProductForce and UniResearch

ProductForce operates the powerful direct research platform, UniResearch, which enables user research to be conducted at a fraction of the traditional costs and within the shortest timeframes. With over 3,600 companies and 86,000 completed interviews, UniResearch prides itself on handling a variety of research needs such as online interviews, surveys, observational studies, and home-use tests, making it Japan’s leading platform in this field. For more information, visit Product Force's corporate website.