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DICK'S Sporting Goods Launches Inspiring New TV Series: Play It Forward Game On

In an exciting venture for youth sports, DICK'S Sporting Goods has announced the premiere of their latest unscripted television series, Play It Forward: Game On, set to air on Nickelodeon. DICK'S Sporting Goods' in-house studio, Cookie Jar & A Dream Studios, is behind this heartwarming project that aims to provide much-needed support to under-resourced youth sports teams throughout the nation.

A Unique Format for a Heartfelt Mission

The series kicks off with a debut episode on November 19, 2025, at 5:30 PM EST, with subsequent episodes scheduled to air every Wednesday. Hosted by renowned CBS Sports analyst Renee Montgomery, Emmy-nominated actor Kel Mitchell, and popular YouTube star Jesser, Play It Forward Game On promises to deliver both entertainment and emotional moments as these hosts work undercover to surprise deserving teams with essential equipment and facilities.

Montgomery, Mitchell, and Jesser will collaborate with local coaches and parents to facilitate transformative makeovers for six youth sports organizations. The aim behind this series is not just about providing better gear; it's about creating an unforgettable experience for the young athletes involved.

Featured Teams and Organizations

The series highlights six youth sports teams, including:

• - Blaze Sports wheelchair basketball team
• - Sporting Club Soccer Academy
• - Lady Vikings youth volleyball team
• - Atlanta Metro Leadership Sports Academy
• - Rosel Fan youth football team
• - Henry County boys lacrosse program

These organizations often operate on limited resources, making this initiative an opportunity to significantly uplift their facilities and equipment. Kristen Garmey, Director of The DICK'S Sporting Goods Foundation, expressed, “At The DICK'S Foundation, we believe in the power of sports to transform lives; and we know that not every young athlete has the same opportunity to play.”

Creating Lasting Impacts

Garmey shared an inspiring anecdote from the project: “One of my favorite moments was when I overheard a young athlete from Henry County boys' lacrosse program tell his friend, 'This is the best day of my life.' That’s the reason we do the work we do.” The heartwarming reactions of the athletes receiving their upgrades are sure to resonate with viewers and capture the essence of the series.

The Role of Cookie Jar & A Dream Studios

This series marks a significant milestone for Cookie Jar & A Dream Studios, which launched this past summer as DICK'S Sporting Goods' dedicated production unit. The studio emphasizes storytelling that highlights the emotional journeys of athletes while reinforcing their commitment to giving back. Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK'S Sporting Goods, noted, “It's a thrilling project that showcases the incredible work of The DICK'S Foundation, allowing us to share powerful, human-centered stories through the lens of sport.”

Looking Forward

Play It Forward: Game On stands as a testament to the belief that sports can inspire change and foster community. By featuring real stories of hope, resilience, and connection, the series aims to build a bridge between the athletes on screen and viewers at home.

Following its world premiere, the series will continue airing every Wednesday at 5:30 PM (ET/PT) on Nickelodeon. With the backing of such a prominent platform, the inspiring narratives of these young athletes will reach families nationwide, creating awareness and encouraging support for youth sports programs.

In an age where representation and accessibility are paramount, Play It Forward Game On seeks to dictate the narrative that every child deserves an opportunity to play. Whether you’re a sports enthusiast or a casual viewer, tune in to witness these transformations and be part of a journey that champions the resilience of youth sports.