NEXPRO Introduces Groundbreaking Influencer Marketing Campaigns
NEXPRO, a prominent influencer agency based in Tokyo, has just launched an innovative campaign that connects influencers with brand promotions on platforms like YouTube and TikTok. This new strategy goes beyond traditional post requests, enabling influencers to take part as cast members in various video content such as shows, short dramas, and advertising videos, thereby expanding brand recognition and attracting new fan bases.
Campaign Features
The campaign is structured around several key components that significantly enhance brand visibility:
YouTube and TikTok Video Casting
Brands can now incorporate NEXPRO-affiliated influencers and models directly into their video content. This allows for diverse promotional formats, including product introductions, experience reviews, and short dramas.
Social Media Integration
Influencers will not only appear in promotional materials but will also promote these posts through their personal social media channels. This will include leveraging TikTok trends through hashtag challenges and collaborative submissions, effectively broadening outreach.
Fully Customizable PR Plans
NEXPRO offers a comprehensive, one-stop support system, managing everything from the selection of cast members to script development, filming, editing, and post management. Plans are meticulously tailored to align with the brand's target audience.
Usage Examples
- - Influencers featured in promotional videos for new products.
- - Casting influencers in brand collaboration programs.
- - Participating in trending challenges on TikTok.
- - Engaging influencers for appearances at pop-up events.
Expected Outcomes
This strategy is particularly effective for reaching Gen Z and millennial audiences, allowing for organic brand promotion. It taps into influencer fan communities for high engagement, driving effective marketing in the competitive short-form video landscape.
Future Plans
Looking ahead, NEXPRO plans to launch initiatives linked to the TikTok short drama series "Nekupuro Gakuen" and organize joint influencer auditions between Japan and Korea. Collaborations in the production of original corporate shows and web commercials are also on the horizon, promising to create even more dynamic promotional opportunities.
About NEXPRO
NEXPRO operates as a bridge between Japan and South Korea, advocating for the growth and outreach of next-gen creators. The agency manages influencers, models, VTubers, and streamers while also engaging in PR and advertising services, event planning, and brand collaborations. Their overarching goal is to foster new value creation in both the Japanese and Korean markets.
For more updates, follow their official Instagram:
NEXPRO Instagram
Visit their website:
NEXPRO Website
Statement from the CEO
Takamasa Ohashi, CEO of Winnavi Inc., emphasizes the strength of utilizing influencers as cast members. "Utilizing influencers not just for SNS posts but as integral cast members greatly broadens a company’s media exposure and content power. We will continue to develop systems that leverage next-gen influencers in corporate growth strategies, centered around Japan and Korea."
Company Overview
- - Company Name: Winnavi Inc.
- - Location: 2-11-1 Shinonome, Chuo-ku, Tokyo
- - Representative: Takamasa Ohashi
- - Services: Influencer agency, PR advertising agency, event production, apparel brand management
- - Official Site: Winnavi Site
Contact Information
NEXPRO PR Team
Email:
[email protected]