#Japan #Gut Health #Setagaya #KINNOE #Fermentable Fiber

Grand Opening of KINNOE

On November 14, 2025, KINNOE, a new hub centered on fermentable fibers, will officially open its doors in Setagaya at the HOME/WORK VILLAGE. As interest in gut health and well-being rises, KINNOE aims to provide a welcoming space for individuals of all ages, especially those in their 20s and 30s, to learn, shop, and eat with a focus on fermentable fibers.

What KINNOE Offers

KINNOE is designed under the theme of "learn, buy, eat," fulfilling the growing demand for knowledge on how to incorporate fermentable fibers into daily diets. The store has three key features:

1. Learning: Visitors can experience mini-workshops and exhibitions showcasing the fundamentals of fermentable fibers and gut health.
2. Shopping: KINNOE will stock products rich in fermentable fibers from partnered companies, alongside lunches, breads, and snacks.
3. Tasting: Customers can enjoy a taste of gut-friendly options through sampling menus, making healthy eating a delight.

Products Available

Among the products, collaborations include items from Nisshin Seifun with its “Amulia” line, Mizkan's “Fibee” series, and Japan Frito-Lay's popcorn, as well as other bakery items and lunch offerings. This diverse selection supports KINNOE’s goal to make consuming fermentable fibers tasty and accessible.

Press Day and Reception

Ahead of the grand opening, KINNOE will welcome press personnel for interviews and tastings on November 13, from 11:00 AM to 3:00 PM. No prior registration is required for the press event. Additionally, a reception is scheduled for December 8, from 2:00 PM to 5:00 PM, for industry professionals and local stakeholders to connect and sample dishes made from fermentable fibers in conjunction with a shared kitchen at HOME/WORK VILLAGE.

The Background of KINNOE

The inspiration for KINNOE stems from the historic significance of the location, previously home to Ikegiri Middle School, established in 1955 when traditional Japanese diets included ample sources of dietary fiber. Over the decades, as the economy flourished and diets became more varied, the consumption of fiber, especially fermentable fibers, has drastically declined, falling short of the World Health Organization’s recommended intake. KINNOE seeks to rekindle the dietary habits of the past and promote a lifestyle that naturally incorporates these vital nutrients.

The Meaning Behind KINNOE

The name KINNOE encapsulates the essence of fermentable fibers, which serve as food for gut bacteria. It cleverly translates to 'kin (菌), the word for bacteria, plus 'noe', which originates from 'feed', reinforcing the store's core mission of educating the public on these essential nutrients.

Understanding Fermentable Fibers

Fermentable fibers are crucial for fostering healthy gut bacteria, known as good bacteria. They require nourishment to thrive; therefore, incorporating these fibers into everyday meals supports the growth of good bacteria while suppressing harmful strains. Fermentable fibers also play a role in producing short-chain fatty acids, beneficial compounds that contribute to overall health.

About HOME/WORK VILLAGE

This innovative lifestyle complex embodies the themes of living, working, and connecting. It is a creative hub where local entrepreneurs and businesses converge, engaging in diverse health, culinary, and community initiatives.

Store Details

• - Store Name: KINNOE
• - Location: 2-4-5 Ikegiri, Setagaya, Tokyo
• - Grand Opening: November 14, 2025
• - Management: Setagaya Mirai Kitchen Lab / THINK ABOUT EAT LLC
• - Collaborators: Fermentable Fiber Promotion Project, Nisshin Seifun, Mizkan, Japan Frito-Lay
• - Instagram: @kinnoe_homeworkvillage

KINNOE is not just a store; it's a community-driven initiative designed to inspire a healthier lifestyle through the power of fermentable fibers.