Hakkaisan Launches New Video Series Featuring Culinary Experts and Adventurers

Hakkaisan's Exciting New YouTube Video Series

Hakkaisan, the renowned sake brewing company headquartered in Niigata, Japan, has unveiled a dynamic new video series on their official YouTube channel. This fresh content features captivating discussions among elite athletes and in-depth documentaries with culinary experts, aiming to showcase the profound connection between food, sake, and life’s challenges.

Exclusive Conversations with Top Athletes

The series kicks off with a remarkable two-part conversation between two icons in their fields: ocean adventurer Koji Shiraishi and ski jumping legend Noriaki Kasai. The first episode, titled "A Moment with Hakkaisan," premiered on September 19 and focuses on the theme of "Living a Life that Attracts Luck." Shiraishi, known for his relentless participation in global yacht races, and Kasai, an eight-time Winter Olympics competitor, share their experiences on how to embrace luck and maintain the mindset necessary for persevering in the face of challenges. Their philosophical insights serve as inspiration not only for athletes but for anyone facing obstacles in their lives.

In anticipation, the second part will be released on September 22, where the theme shifts to "Memorable Sips and Reminiscing." In this episode, Kasai reflects on his earliest inspirations, the memories tied to specific drinks, and boldly discusses his future challenges and the length of his sporting career. Personal anecdotes and unexpected talents will intertwine, providing viewers with an intimate glimpse into both a competitor's tenacity and his ordinary life.

A Culinary Exploration of Sake

Another significant highlight of Hakkaisan’s new offerings is the documentary titled, "Visiting Hakkaisan's Brewery – A Culinary Expert Encounters Quality Sake." Currently available for viewing, this documentary features a diverse group of guests, including chefs, restaurant owners, media editors, entrepreneurs, and environmental activists, all of whom visit the brewery and immerse themselves in Hakkaisan’s rich history and sake-making process. The film captures how the understanding of Hakkaisan evolves among these varied personalities, as they each articulate their unique perceptions of the ‘Special Honjozo Hakkaisan’ sake. The depth of flavors revealed through their tasting experiences is sure to resonate with viewers, leading to newfound discoveries.

Hakkaisan's Legacy

Founded in 1922 amid the snowy landscapes of the Uonuma region in Niigata, Hakkaisan embodies the philosophy of producing well-balanced, high-quality sake. Not only do they craft sake under the brand name Hakkaisan, but their repertoire also extends to shochu, umeshu (plum wine), craft beers, whiskey, gin, koji amazake, fermented foods, and even cosmetics based on the themes of rice, koji, fermentation, and water. As a company committed to nurturing richness of spirit through the power of fermentation and creativity, Hakkaisan actively seeks to make sake a global beverage. In 2021, they forged a capital business partnership with Brooklyn Kura in New York, beginning the same local-focused sake production to strengthen their operational footprint internationally.

Hakkaisan continues to engage with customers globally, and its rich history, passion for sake, and commitment to innovation shine brightly through every content piece produced. For those eager to explore these new video series, check out Hakkaisan’s official channels on social media and YouTube.

Contact and Further Information

For inquiries regarding Hakkaisan products, customers are encouraged to reach out to their customer support service at 0800-800-3865 during weekdays from 9:00 AM to 5:00 PM. For further details, one can also visit their official website or explore their rich array of content on social media platforms, where Hakkaisan consistently shares insights and updates from their operations.