Haru CEO to Discuss E-Commerce Growth Strategies at Fukuoka Meetup

Haru CEO to Lead Discussion on E-Commerce Growth at Fukuoka EC Community Meetup 2026

Haru, a notable head beauty brand, is prepared to make waves at the Fukuoka EC Community Meetup this coming July 2026. The event, scheduled for July 29th at Daimyo Conference Link Room 1 in Fukuoka, will feature a panel discussion led by Haru’s CEO, Mika Kurahashi, focusing on effective e-commerce strategies. The session is titled "Winning e-Commerce Strategy through 'Selection and Concentration'" and will concentrate on how D2C (Direct-to-Consumer) brands can grow in today's competitive market.

Overview of Fukuoka EC Community Meetup 2026

The Fukuoka EC Community Meetup is one of the largest gatherings for e-commerce stakeholders in Kyushu, bringing together entrepreneurs, marketers, and business owners. This year, the summit aims to delve into the core of business growth in the e-commerce and D2C sectors. The overarching theme for the event is the vital role of 'selection and concentration' in formulating successful e-commerce strategies.

Participants will engage in enriching discussions, sharing practical insights on choosing what activities to focus on, given limited resources.

Event Details

- Event Name: Fukuoka EC Community Meetup 2026 Summer
- Date and Time: July 29, 2026, from 17:30 to 20:30 (Doors open at 17:00)
- Location: Daimyo Conference Link Room 1, Fukuoka City
- Format: Panel Discussion
- Session Title: Winning e-Commerce Strategy through 'Selection and Concentration'

The Importance of 'Choosing Not to Do'

In the rapidly evolving e-commerce landscape, success heavily relies on understanding not only what to pursue but also what to forgo. In her talk, Mika Kurahashi will leverage her experience as a leading D2C brand and emphasize the strategic importance of 'selection and concentration.' Through practical case studies from Haru's growth journey, she will engage with local entrepreneurs to accelerate e-commerce growth in the region.

Speaker Profile: Mika Kurahashi

Mika Kurahashi currently serves as the CEO of Nijito, the parent company of Haru. After joining the company as VP in April 2025, she was promoted to CEO in April 2026. In her role, she leads marketing strategy formulation, product planning, and brand strategy development, striving to enhance business growth and brand value.

Mika is passionate about a new vision for Nijito, centered around 'pro-aging,' promoting the message that aging can be embraced positively. Under her leadership, Haru promotes a new self-care routine called 'head beauty,' focusing on self-awareness through hair and scalp care. The company's commitment is to support individuals to feel beautiful as they age.

About Haru

Haru, recognized for its popular product `kurokami scalp (haru shampoo)`, currently distributes its offerings both online and through about 5,000 retail locations across Japan. The brand actively advocates for the value of self-care, encouraging a perspective of age as a beautiful journey and leading with diverse products and experiences to empower its users.

For more information or to explore products, visit:

About Nijito

Nijito, as a pro-aging company, supports individuals' desire to embrace their true selves, fostering a culture of positivity and authenticity throughout daily life. The motto, 'Every day is a new day,' reflects the company’s commitment to enriching the lives of people, encouraging them to flourish into their best selves.