ZYRTEC® Becomes First Official Allergy Relief Sponsor of PGA TOUR

In a groundbreaking announcement, ZYRTEC®, the top recommended allergy medication among over-the-counter oral options, has entered a multiyear partnership with the Professional Golfers' Association (PGA) TOUR, marking the brand as the first Official Allergy Relief Sponsor. This strategic collaboration coincides with the launch of ZYRTEC®'s new campaign, titled 'Yes Season™', which aims to inspire those battling seasonal allergies to engage fully in spring activities without hesitation. Seasonal allergies affect an astounding one in four adults, leading to missed opportunities and curtailed plans during one of the most vibrant seasons of the year. Through this partnership, the brand endeavors to empower allergy sufferers to reclaim their springtime adventures, encouraging them to say 'yes' and embrace the beautiful outdoor experiences that await. Recognizing that approximately 85% of PGA players face the challenges brought on by seasonal allergies, ZYRTEC® is addressing a significant concern in the golfing community. To highlight this issue, two professional golfers—Akshay Bhatia, a two-time PGA TOUR champion, and rookie Neal Shipley—are collaborating with ZYRTEC® as brand ambassadors, sharing their experiences and how effective allergy relief helps optimize their performance on the course. Both athletes will produce digital and social content throughout the season showcasing how ZYRTEC® allows them to concentrate on the sport without the distraction of allergy symptoms. "When allergy symptoms strike, particularly during crucial tournament weeks, my performance can be hindered," stated Akshay Bhatia, who has relied on ZYRTEC® to manage his allergies throughout his career. Neal Shipley echoed similar sentiments, emphasizing how maintaining focus while playing can be challenging with the discomfort caused by itchy, watery eyes. With ZYRTEC®, he finds the relief he needs to stay sharp and execute each shot effectively. ZYRTEC® is not only supporting the golfers but also engaging fans directly. The brand plans to create immersive experiences at five major tournaments situated in regions high in allergens. Attendees can look forward to the 'Relief Zone' where they can relax, play 'Pollen PuttPutt', and collect exclusive merchandise from ZYRTEC®. The tournament schedule includes popular events such as the Arnold Palmer Invitational in Orlando and the TOUR Championship in Atlanta, where fans will gain insights on how to effectively manage their allergies while participating in outdoor activities. As Dan Glod, Executive Vice President of Corporate Partnerships at PGA TOUR, remarked, the partnership with ZYRTEC® signifies a commitment to enhancing the experience for tournament attendees, especially as the golf calendar overlaps with allergy season. Additionally, ZYRTEC® is set to roll out digital content that illustrates how their doctor-recommended active ingredients enable individuals to fully enjoy springtime activities. The focus on outdoor adventures, whether hitting the golf course or simply enjoying the beauty of nature, reinforces ZYRTEC®'s mission to empower families with effective allergy management. With this campaign, ZYRTEC® is not just positioning itself as a leader in allergy relief but also as a supportive partner for golfers and their fans, ensuring that seasonal allergies don't eclipse the joys of spring. As more households face the challenges posed by allergens, ZYRTEC® and the PGA TOUR are standing ready to assist and inspire confidence in enjoying life's moments, allergy-free. ZYRTEC® is a product under Kenvue Brands LLC, a subsidiary of Kenvue Inc.