#USA #New York #Goliath #Jelly Blox #Tasty Tinies

Goliath's Exciting Showcase at the 2025 New York Toy Fair

From March 1st to 4th, 2025, the New York Toy Fair will serve as the stage for Goliath to unveil an array of innovative toys and games that build on last year's successful entry into the market. The brand has made waves with their award-winning products like the Jelly Box and Tasty Tinies. This year, attendees can expect even more thrilling options, perfect for all ages.

Goliath is set to debut themed collections of their enchanting Jelly Blox, designed to inspire storytelling and imaginative engagement among young users. Kids can immerse themselves in vibrant narratives with new sets such as farm and construction themes as well as delightful playgrounds and castles. The brand aims to expand its popular products with even more engaging interactive options for young minds to explore.

Highlights of Goliath's Upcoming Releases

Brian Weiss, Goliath's Global Head of Toys, expressed excitement about the upcoming innovations, stating, "We’re cranking up the fun and pushing the boundaries even further in 2025!" The Jelly Blox line, which has quickly garnered acclaim, will introduce new playful color palettes and themes including:

• - Jelly Blox Tractor Vehicle Set ($14.99) – Ages 2+
• - Jelly Blox Farm Friends Assortment ($4.99) – Ages 2+
• - Jelly Blox Classic Castle ($49.99) – Ages 2+ Amazon Exclusive
• - Jelly Blox Dump Truck ($29.99) – Ages 2+ Amazon Exclusive
• - Jelly Blox Construction Site ($79.99) – Ages 2+ Amazon Exclusive

In addition to Jelly Blox, Goliath's Tasty Tinies line continues to capture hearts, featuring the Tasty Tinies Bake Shop which gained massive popularity for its microwaveable miniature cakes. This year, Goliath introduces additional flavors such as funfetti and seasonal gingerbread cookies along with a new Petite Bakery Playset that comes equipped with a working mixer.

• - Cake Assorted Series 2 ($9.99) – Ages 5+ (includes Funfetti, Strawberry, Chocolate, Vanilla)
• - Seasonal Gingerbread Cookies ($9.99) – Ages 5+ Releases Holiday 2025
• - Petite Bakery ($34.99) – Ages 5+ Releases Holiday 2025

For those captivated by the keyboard cap trend, Goliath will also launch Clickee, a collectible fidget item that allows kids to click and connect themed character caps.

Broadening the Scope of Fun

Goliath's strategy doesn’t just stop at toys; they are also enhancing their gaming portfolio with notable new entries in action, adult, and kids' game categories. Fans can eagerly anticipate new board games that encourage fun and camaraderie, including releases like Unsolved Case Files Psychic's Wallet and Manner of Death. Key highlights include:

• - Don't Wake Daddy ($14.99) – Ages 4+
• - Dr. Seuss Themed Games ($14.99 each) – Ages 4+
• - Chucky The Game ($19.99) – Ages 13+

Long-Standing Legacy

With over 40 years in the industry, Goliath continues to be a prominent player in family-friendly games and toys. Based in the Netherlands and operating globally, the company prides itself on creating engaging experiences that bring joy to families. Renowned titles such as Sequence and The Floor is Lava have become staples in homes worldwide. However, their commitment to innovation, as seen in the expansion of toy lines and the introduction of newer games, ensures that Goliath remains at the forefront of the industry.

For those interested in experiencing Goliath's latest offerings firsthand, the New York Toy Fair is a can't-miss event. The company invites guests to connect with their media representatives on-site for an in-depth look at what’s in store for 2025 and beyond. To learn more, visit Goliath Games.