DOMINISTA CHALLENGE
2025-07-03 08:39:44

Cultivating Career Perspectives: The DOMINISTA CHALLENGE Program for Middle School Students

Exploring Career Perspectives with DOMINISTA CHALLENGE



From July 8th to 10th, 2025, the Japanese business hotel chain Kyoritsu Maintenance Co., which operates Dormy Inn, will host a unique career experience program named "DOMINISTA CHALLENGE" at the Onsen Hotel Nono Toyama. This program is designed for middle school students at Katayama Gakuen junior and senior high schools, providing them with a firsthand experience in the hospitality industry.

What is the DOMINISTA CHALLENGE?


Since 2019, Dormy Inn has conducted the DOMINISTA CHALLENGE program at various hotels nationwide. This initiative allows students to engage in activities such as front desk services, cleaning, and bed-making. Through these experiences, students not only gain insights into the work that goes on behind the scenes but also learn about the importance of community service and collaboration. The program aims to instill a sense of "career perspective" and "attachment to their local area" by fostering interactions with visitors to their hometown.

In today's globalized world, where people from diverse cultural backgrounds interact daily, experiencing the hospitality industry is also a valuable lesson in multicultural coexistence for these children.

Program Overview


The DOMINISTA CHALLENGE is structured to help students develop essential attitudes and knowledge required in the workforce while deepening their understanding of career choices. The program schedule is as follows:
  • - Date: July 8th (Tuesday) to July 10th (Thursday), 2025
- Day 1 & 3: 10:00 AM - 3:00 PM
- Day 2: 9:30 AM - 3:00 PM

The curriculum includes:
  • - Lectures: Explaining the hospitality industry, the joys of working in hotels, roles of different departments, and hotel disaster prevention.
  • - Hands-on Activities: Front desk service training and customer service experience, facility management, room checks, and preparations for using the public bath. Students will also enjoy a tasting experience featuring breakfast options.

Students' Enthusiasm


According to representatives from Katayama Gakuen, students expressed their motivations for participating in the program, such as a desire to engage with people and experience a job in a facility where they have previously stayed. The aim is for these students to draw closer to their envisioned futures and to understand the significance of work over the three days.

Comments from Nono Toyama Manager


Yasuhito Yamazaki, the manager of Onsen Hotel Nono Toyama, hopes that through this career experience program, students will come to appreciate the joy and satisfaction of working in a hotel, as well as the importance of interacting with both customers and colleagues. By providing opportunities for youth to engage with society, the program serves to prompt students to contemplate their futures meaningfully.

Implications and Future Intentions


In an age characterized by social and economic uncertainties, understanding the significance and fulfillment that comes from working is crucial. Career education that offers experiences and motivations for students to think about their futures and consider their place within their communities is essential. Given the trends of declining populations, there is also a pressing need to nurture individuals who cherish their hometowns and proactively tackle local issues.

Kyoritsu Maintenance remains committed to offering opportunities for youth to connect with empathy towards others and experience the joys of work while encouraging a deep attachment to their regions. The initiative aims to foster awareness among children, equipping them to think actively about their futures and that of their communities.

About Nono Toyama


Nono Toyama features a natural hot spring with a distinct brownish hue sourced from a depth of 1,200 meters, alongside guest rooms boasting hinoki wood baths. Guests can enjoy a breakfast buffet filled with local delicacies, including Toyama's famous seafood bowls and tiny squid marinated in soy sauce.

For more information, visit: Dormy Hotels

About Dormy Inn


Dormy Inn is a business hotel chain that combines comfort and simplicity, offering a "hotel to live in" concept. With a portfolio comprising 95 hotels in Japan and 2 overseas, the brand also includes the premium brand, Nono.

For an overview of the complete offerings, visit: Dormy Inn

About Kyoritsu Maintenance


Established in 1979, Kyoritsu Maintenance started as a provider of meal service contracts before expanding into managing student dormitories and business hotels. The company is focused on contributing to societal development through its services that span food, residence, and wellness.

Explore more about Kyoritsu Maintenance here: Kyoritsu Group


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