RE/MAX Holdings Welcomes Vic Lombardo as Mortgage Services President to Boost Brand Strategies

RE/MAX Holdings Enhances Leadership with Vic Lombardo's Appointment

On August 18, 2025, RE/MAX Holdings, Inc. made an impactful announcement by appointing Vic Lombardo as the President of Mortgage Services. This role is pivotal as it aims to lead the company’s mortgage services division, which includes the Motto Mortgage and the innovative wemlo brand, the first independent mortgage processing solution featuring a comprehensive digital platform.

Vic Lombardo, a seasoned professional with over three decades of experience in the mortgage and real estate sectors, steps into this leadership position following the retirement of Ward Morrison. He brings a wealth of knowledge from his previous role as Chief Operating Officer at Guaranteed Rate Affinity, a significant joint venture in the mortgage sector, where he oversaw operations across various national lending divisions. Lombardo's career trajectory has seen him advance from an Account Manager at PHH Mortgage to becoming its National Vice President of Corporate Relocation and Centralized Sales. His earlier experience also includes leading a thriving independent real estate brokerage, which he grew to incorporate mortgage services and other business solutions.

In a statement, Erik Carlson, CEO of RE/MAX Holdings, expressed his enthusiasm about Lombardo's addition to the team, highlighting his customer-focused approach as essential for the mortgage operations. Carlson praised Lombardo’s innovative ideas that aim to enhance opportunities for Motto Mortgage franchisees and loan originators, ultimately contributing to stronger market presence and increased growth.

Lombardo himself conveyed his deep admiration for the Motto brand since its inception in 2016, expressing eagerness to collaborate in scaling its growth alongside wemlo. He aims to provide enhanced solutions and experiences to brokers, loan originators, and their customers, reiterating the commitment to customer satisfaction and operational excellence.

Each Motto Mortgage franchise operates independently, which allows franchisees to tailor their services to the unique needs of their communities while enjoying the support and resources of a national brand. This independence is key to fostering entrepreneurial spirit and innovation within the franchise.

The announcement also mentioned an inducement award granted to Mr. Lombardo, comprising 75,000 restricted stock units (RSUs) that will vest in installments over the next three years. This move emphasizes RE/MAX's commitment to retaining top talent while aligning interests with the company's long-term growth objectives.

As RE/MAX Holdings continues to position itself at the forefront of the real estate industry, the strategic appointment of leaders like Vic Lombardo in vital roles reflects the company's dedication to innovation and excellence. The integration of Lombardo's expertise promises exciting advancements, especially for Motto Mortgage, which has already set a standard as the only national mortgage brokerage franchise in the U.S., with over 210 offices across more than 40 states.

Through initiatives spearheaded by its leadership, RE/MAX Holdings is focused on creating robust operational frameworks and exploring cutting-edge technologies to provide exceptional services in mortgage solutions. This commitment aligns with the company's vision of maintaining its status as a leader in the global real estate market.

For more details on Motto Mortgage and the services provided, interested individuals can visit www.MottoMortgage.com and for information regarding wemlo, visit www.wemlo.io. With these exciting developments, RE/MAX Holdings is evidently poised for an invigorating chapter ahead in its quest for growth and market leadership.