#United States #Miami #Culinary Talent #a21 #Two12

a21 Forms Strategic Partnership with Two12

On February 18, 2026, a21 made headlines by announcing its acquisition of an equity stake in Two12, a culinary management company founded by Scott R. Feldman. This strategic alliance aims to bring together exceptional culinary talent and premium live experiences, significantly enhancing both brands' positions in the culinary and experiential sectors.

About the Partnership

The partnership combines a21’s extensive background in event production and brand relationships with Two12’s impressive roster of chefs, restaurateurs, and culinary personalities. With more than three decades in talent management and unscripted television, Two12 has established itself as an influential player that connects talent with audiences through live experiences and media.

Scott R. Feldman expressed optimism about the collaboration, stating, "As the culinary entertainment and live events space continues to evolve, we see clear opportunities in combining our resources and reach to develop new event platforms."

a21, founded by Brett Friedman, is recognized for creating and marketing some of America's most celebrated food, wine, spirits, art, and cultural events, with future plans to expand its influence to the U.K. The company is specializing in a diverse range of integrated capabilities, including production, marketing, partnerships, and brand engagement.

Expansion of Culinary Experiences

The partnership is expected to broaden the scope of culinary experiences available to both companies’ audiences. Feldman highlighted the significance of Two12’s talent pool, saying, "Adding Scott and Two12's amazing roster of culinary talent to our portfolio is a remarkable opportunity to further consolidate our positioning within live culinary experiences."

The collaboration will be effective immediately across a21's portfolio of well-known events such as the Pebble Beach Food & Wine Festival, the Puerto Rico Wine & Food Festival, and several others lined up for 2026. This strategic move aims to facilitate meaningful growth for both the talent represented and the corporate brands supported within the global event landscape.

Support from Paradigm Talent Agency

Paradigm Talent Agency plays a vital role in this partnership, providing strategic alignment and enhanced resource representation to foster opportunities across entertainment and media. Managing partner Andrew Ruf emphasized the necessity of evolving talent support beyond traditional representation, stating, "The alignment between Two12 and a21 represents exactly that; a vertically integrated model where world-class culinary talent can move seamlessly between live events, media, and branded partnerships."

This innovative partnership is expected to create visibility and opportunities that previously did not exist within the culinary event space, thus paving the way for exciting new projects and initiatives in the coming years.

As the culinary landscape continues to grow, a21 and Two12's collaboration represents a promising intersection of culinary arts, entertainment, and consumer engagement, which is likely to redefine the experiences enjoyed by audiences globally in the near future.