#Japan #Tokyo #Daiso #Sayona_Landscape #Isekaijou

Daiso's Groundbreaking Short Drama

A new vertical short drama titled "Isekai Reijou ga Tensei Shitara Daiso no Ten'in Datta Ken" has made its debut today, February 19. Produced by the innovative film unit Sayona_Landscape, this project marks a first for Daiso, the leading 100-yen shop in Japan, by setting the entire narrative within its stores.

The show's premise centers around Maria, a beloved character from the popular game Fantasia. Maria finds herself unexpectedly reincarnated in modern-day Japan as Abe, a Daiso employee. Initially perplexed by her new reality, she gradually discovers joy in her surroundings and the intriguing products on display. The story takes a turn as mysterious truths about this world unfold, blurring the lines between reality and an alternate universe.

This project isn't merely a marketing tool for Daiso; rather, it seeks to present Daiso as a fascinating narrative backdrop, capturing the essence of the store as a world of inspiration and wonder. Under the direction of the acclaimed filmmaker Toshiki Soma, known for his award-winning works, this original piece flaunts a rich story intertwining fantasy with everyday life.

Starting today, all episodes of the series will be available for free streaming on Sayona_Landscape's official YouTube channel. The inclusion of Daiso’s everyday products, like the pivotal embroidery thread, showcases how these items weave into the fabric of the story and enhance the characters' lives.

Behind the Scenes

Director Toshiki Soma expressed his hope that this work can resonate with those feeling solitude. He emphasized that the narrative was born from the essence of Daiso itself, with its people, products, time, and space coming together to create something uniquely captivating. Soma appreciated Daiso’s remarkable freedom in allowing the team to let creativity flow without boundaries, a rarity for a company of its stature.

Koichi Goto, Public Relations Officer at Daiso, shared his astonishment at how the familiar environment of Daiso appeared as a 'radiant place' through Maria’s eyes. He noted that this story encourages viewers to see Daiso not merely as a discount store but as a venue filled with everyday excitement and beauty.

This vertical drama has managed to capture the imagination of its audience, and with a stellar cast including Amane Sumika, Akari Tagoto, and others, it guarantees an engaging watching experience. Sayona_Landscape invites everyone to join this extraordinary journey that transcends ordinary shopping and delves into the adventures awaiting within Daiso.

Where to Watch

You can catch this unique series on the following link: Sayona_Landscape YouTube

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Uncover the unexpected and embrace the enchanting tale that unfolds within the aisles of Daiso. Enjoy the experience as it offers not just entertainment but also a fresh perspective on the everyday. Each episode is crafted to evoke emotions and showcase that everyone can find beauty in mundane moments.