Vibram's 'Mountains of Milano' Film Tour Launches Across the U.S. This March

Vibram's 'Mountains of Milano' Film Tour Launches Across the U.S.

Vibram, a global frontrunner in high-performance footwear technology, is set to unveil its latest short film, 'Energia Vitale', during a U.S. screening tour this March. The film celebrates the brand's rich cultural roots and connections to the mountains, echoing the innovative spirit of Vitale Bramani, its founder. With screenings scheduled in prominent cities such as Boston, Boulder, Los Angeles, and Portland, attendees will experience a showcase that blends art with athleticism.

The Film: A Journey Through Heritage

'Energia Vitale' captures the essence of movement that exists at the crossroads of urban life and mountainous terrains. It features a diverse cast of athletes, poets, and individuals closely associated with Vibram’s legacy. Through its cinematic narrative, the film guides viewers through trails first established by Bramani while showcasing the ongoing journeys that bridge the city and the mountains.

The film aims to reflect on how Vibram's foundational values continue to influence its contemporary approach to performance and design. With a narrative steeped in the visionary ideas of Bramani, it delves into the contrast between the modern metropolis and the timeless alpine landscapes that have inspired generations.

Screening Details

The film tour will kick off in Boston on March 2, 2026, at the Coolidge Corner Theater. Following sessions will occur in Boulder on March 4 at Chautauqua House, Los Angeles on March 6 at Brain Dead Studios, and concluding in Portland on March 10 at Tomorrow Theater. Each screening will be accompanied by a panel discussion, permitting attendees to engage deeply with the content and themes of the film.

Importantly, all proceeds from ticket sales will be donated to the American Alpine Club, ensuring that the event not only highlights Vibram’s connection to mountain culture but also supports preservation and advocacy efforts for climbers across the United States.

Voices of the Brand

Matteo Bramani, the great-grandson of Vitale Bramani, expressed his personal connection to the project. He stated, “Mountains of Milano is very personal to me. It begins with my great-grandfather, a passionate mountaineer who transformed the outdoor industry. His legacy is interwoven with the landscapes of the Alps and the urban energy of Milan, and this film embodies that duality.”

Matteo reflects on how the mountains have always played a significant role in his life, serving as a source of inspiration and grounding. 'Energia Vitale' symbolizes the relationship between the heights of the summits and the eclectic nature of the cities, mirroring the balance of heritage and innovation that Vibram champions since its inception in 1937.

Bridging Cultures

As part of the 'Mountains of Milano' cultural program, the film encapsulates Vibram’s mission to connect urban existence with alpine exploration, emphasizing the blend of cultural heritage with modern performance. With a legacy that resonates through annals of climbing and outdoor sports, Vibram remains committed to pushing boundaries while honoring its roots.

For further details on the film and to purchase tickets, individuals are encouraged to visit Vibram’s Eventbrite. Experience this unique journey that celebrates what it means to move, to climb, and to live vibrantly between mountains and cities.

Join Vibram in this impactful celebration of adventure, heritage, and community this March across the United States!