Rocco Mediate Joins RIA Eyewear as the New Brand Ambassador: A Winning Partnership

In a significant collaboration, RIA Eyewear, an innovative performance eyewear brand based in New York, has announced that celebrated golfer Rocco Mediate will serve as its newest brand ambassador. This partnership marks a poignant moment in the realm of sports eyewear, with Mediate’s notable achievements and vibrant personality poised to elevate RIA's brand presence.

Rocco Mediate, who has an illustrious career in professional golf, has secured six victories on the PGA Tour and five wins on the PGA Tour Champions, including a standout win at the Senior PGA Championship. His recent victory on the PGA Tour Champions emphasizes his enduring expertise, as he continues to win sanctioned events across five decades. Mediate's wealth of experience and passion for the game will significantly enhance RIA's commitment to producing high-quality products tailored for serious athletes.

Expressing his enthusiasm for the new role, Mediate stated, "I'm excited to partner with RIA Eyewear. Their commitment to innovation and quality is something I truly admire. In golf, having the right equipment can make all the difference, and I believe RIA's eyewear will help me—and golfers everywhere—perform at our best." The choice of Mediate as an ambassador reflects RIA Eyewear's focus on aligning with athletes who genuinely embody the values of excellence and performance in their respective sports.

RIA Eyewear is dedicated to enhancing golfers' visual experiences on the course. Their lenses feature proprietary Golf HD+ technology, engineered to provide optimal contrast under various lighting conditions, ensuring that athletes can keep their eyes feeling fresh throughout lengthy rounds. This technology significantly aids in visual acuity, presenting details crucial for golf performance, such as slopes and breaks on greens.

The co-founders of RIA Eyewear, Jordan Kemp and Chris Hanson, expressed, "Rocco is not only a world-class golfer but also an inspiration when it comes to pushing the boundaries of product development. His passion for the sport and commitment to excellence makes him a great ambassador for RIA." Their enthusiasm reflects the brand's intent to create an impactful presence in the golfing community.

The warm welcome extended to Mediate comes during a remarkable growth phase for RIA Eyewear. The company has embraced the success of its Golf HD+ lens line, developed in partnership with ZEISS™, a leader in lens optics known for meticulous research in color science. These lenses balance enhanced contrast with unparalleled eye comfort, providing 100% UVA/B protection. What sets RIA's offerings apart is that their lenses are designed without polarization, which helps in maintaining depth perception—a key requirement for golfers aiming to make precise shots.

Beyond training their focus on optics, RIA Eyewear prides itself on crafting frame styles that are painstakingly handmade in Italy, built to withstand rugged conditions often encountered in golfing environments. This dedication to craftsmanship ensures that athletes are equipped with eyewear that combines style and function.

Founded in 2017, RIA Eyewear has quickly established itself as a pioneering performance eyewear brand, catering to athletes who prioritize eye health alongside sporting performance. The brand’s continuous growth is reflected in its partnerships with various professional ambassadors, including iconic figures from golf and other racquet sports, all aiming to enhance sports vision.

As RIA Eyewear continues to innovate, the anticipation surrounding Rocco Mediate’s contributions to the brand is palpable. Athletes and fans alike are eager to see how this partnership will influence the landscape of performance eyewear, as Mediate promotes the crucial role of high-quality optics in achieving sporting excellence. To explore more about RIA Eyewear and their latest innovations in eyewear technology, visit their official website at www.riaeyewear.com.

Topics Sports)

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