Celebrating Yurikamome's 30th Anniversary
The Yurikamome Company, headquartered in Koto City, Tokyo, is gearing up to celebrate its impressive 30-year journey since its opening on November 1, 2025. In honor of this significant milestone, Yurikamome is initiating a series of collaborative projects with local businesses and communities along its transit route. This celebration marks an opportunity to enhance regional engagement and stimulate further development within the urban coastal area.
Major Initiatives
1. The Launch of the PR Character "Yurina"
As a symbol of the 30th anniversary, Yurikamome has unveiled the third visual of its PR character, "Yurina." This new design will feature prominently across various platforms, including in-station advertisements, train interiors, and official social media channels. The character Yurina aims to convey gratitude to all those who have supported Yurikamome throughout the years while adding a lively touch to the anniversary celebrations.
2. Special Collaboration with Alvark Tokyo
In October 2025, a new arena named the "TOYOTA ARENA TOKYO" will open near Aomi Station, which is located along the Yurikamome line. To celebrate this launch, Yurikamome has partnered with the professional basketball club Alvark Tokyo for a special collaboration. This initiative encourages fans and attendees of various events to utilize the Yurikamome line for convenient access.
Station Decoration from October 3
Aomi Station will be transformed with decor reflecting Alvark Tokyo's club colors, black and red. Features will include graphics of the team's players, the official mascot "Luke," and captivating images of the new arena. This transformation will create an exciting atmosphere that enhances the anticipation for travelers arriving or departing from the station.
Collaboration Train Launch on November 1
The collaboration will extend to specially wrapped trains featuring visuals from Alvark Tokyo. The unveiling will take place during a special event at the Yurikamome train depot on October 25, 2025, and is expected to attract significant attention from fans and the public.
3. Exclusive Products in Collaboration with Local Businesses
In recognition of its 30th anniversary, Yurikamome is rolling out exclusive products created in collaboration with local businesses from Koto City. These items will be available during the "Yurikamome Open Depot Event" with further purchasing options available online.
Fukudora (Dorayaki)
A special edition of dorayaki, a traditional Japanese confection, emboldened with the Yurikamome logo, is set for release. This limited-edition pack will feature three popular fillings: "sweet red bean paste," "chestnut-filled," and "apricot paste" presented in a commemorative can.
Original Wine from Fukagawa Winery
Additionally, Yurikamome employees will partake in the creation of unique white and orange wines sold under a special anniversary label. This will also include a limited edition of red wine, creatively packaged with a Yurikamome-themed bottle neck.
The excitement of Yurikamome's 30th anniversary is just around the corner. Keep an eye out for these unique collaborations and events as the company continues to strengthen its ties within the community while offering innovative experiences to its passengers. Let's ride into the future together with Yurikamome!