#Japan #Tokyo #Lunar New Year #Hao Chinese Academy #Chinese Poetry

Celebrate the Lunar New Year with Special Poetry Bookmarks

Hao Chinese Academy, operated by AEON Corporation, is excited to announce its upcoming campaign to honor the Lunar New Year, running from February 17 to March 3, 2026. During this festive period, students enrolled in the academy, along with new students beginning their studies, will receive a special gift: a beautifully designed bookmark inscribed with classical Chinese poetry. This campaign is designed not just to celebrate the Spring Festival but also to motivate and support new learners stepping into the world of Chinese language study.

What is the Lunar New Year?

The Lunar New Year, also known as the Spring Festival, is a significant celebration across Chinese-speaking regions, marking the start of the lunar calendar. In 2026, this important day falls on February 17. The culmination of this festival is the Lantern Festival, which occurs on the fifteenth day of the New Year, symbolizing the end of the celebrations. Traditionally, families express gratitude to their ancestors and deities during this period, wishing for good health, prosperity, and happiness in the upcoming year.

The Poetry Bookmark

The bookmarks offered during this campaign feature exquisite selections from classic Chinese poetry, chosen to resonate with themes of learning, effort, challenge, and growth. Each inscribed phrase is meant to serve as a reminder and encouragement in the daily journey of language acquisition rather than merely a souvenir. The campaign aims to deepen appreciation for Chinese cultural insights while supporting learners at every step of their educational journey.

Types of Poetry Bookmarks Offered:

1. 海阔凭鱼跃，天高任鸟飞 (Yuàn Yuè, Song Dynasty)
- Meaning: A depiction of freedom and possibility.
- Message: This phrase symbolizes the expansion of learning environments, suggesting that opportunities grow as one learns more.

2. 春风得意马蹄疾，一日看尽长安花 (Mèng Jiāo, Tang Dynasty)
- Meaning: Celebrates success and the joy of progress.
- Message: Represents the moment of realization and reward for persistent effort in learning.

3. 欲穷千里目，更上一层楼 (Wáng Zhīhuàn, Tang Dynasty)
- Meaning: Emphasizes the need for continuous effort to achieve greater understanding.
- Message: Encourages learners to deepen their knowledge and perspective through effort.

4. 会当凌绝顶，一览众山小 (Dù Fǔ, Tang Dynasty)
- Meaning: Highlights the importance of facing challenges to gain a broader vision.
- Message: Symbolizes the commitment to continuous learning and growth towards greater goals.

Campaign Details

• - Campaign Name: Lunar New Year Celebration - Gift of Poetry Bookmarks
• - Distribution Period: February 17 - March 3, 2026
• - Eligibility: Current students of Hao Chinese Academy & new enrollees during this period. Note: Online students are not eligible.
• - Distribution Method: Bookmarks will be distributed directly at any of the 12 Hao Chinese Academy locations nationwide. Selected bookmarks will be given randomly from a limited quantity.

About Hao Chinese Academy

Since its establishment in 2004, Hao Chinese Academy has been committed to delivering high-quality Chinese language lessons and sincere services. The academy supports the evolution of Chinese education in Japan by offering a variety of learning styles, including e-learning and classroom options. The goal is to enrich the linguistic journeys of learners across all levels.

About AEON Corporation

Founded in 1973, AEON Corporation's mission is to enrich lives through language education. With over 50 years of developed learning methodologies, AEON provides courses in English and Chinese for all ages, helping learners enhance their communication skills effectively. As part of the KDDI group since 2018, AEON is innovating in EdTech to provide tailored learning experiences that maximize students' potential.

For more information about the campaign and to learn more about Hao Chinese Academy, visit official website.