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Schick Introduces a Revolutionary Approach to Shaving

In a bold move that combines tradition with innovation, Schick has launched its Do Right By Your Skin campaign, featuring global superstar Nick Jonas. After more than a century of prioritizing the design of shaving razors with skin health in mind, Schick is now taking that commitment a step further. This campaign serves as a reminder that shaving is not merely about hair removal; it’s the first step in a crucial skincare routine.

A New Focus on Skincare

The driving force behind this fresh approach is a significant insight: over half of U.S. consumers express dissatisfaction with their current razors, often feeling that their skin is left dry and irritated (source: Mintel Shaving and Hair Removal Products - US -2025). In response to this widespread concern, Schick aims to redefine the shaving experience by highlighting how their products nurture and care for the skin exposed during shaving.

The new campaign will encompass a variety of well-known products, including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition. Each of these products is meticulously designed to not only provide a close shave but also to keep the skin moisturized and alleviate irritation associated with shaving. Ingredients such as aloe vera, hyaluronic acid, pro-vitamin B5, and chamomile are strategically included to support skin health with every shave.

Nick Jonas: The Face of Self-Care

To effectively convey this message, Schick has teamed up with the charismatic Nick Jonas, a well-known figure in the music and entertainment industry. With his relatable persona and understanding of the importance of personal care, Jonas helps shift the narrative around shaving from a mundane chore to a vital act of self-care.

In his own words, Nick Jonas states, "Taking care of my skin is a big part of my daily routine. I partnered with Schick because their razors help me look and feel my best. The products keep my skin smooth and hydrated; that makes a real difference for me."

From Razors to Skincare

This campaign marks a strategic repositioning of Schick’s brand identity. In partnering with BBH USA for the creative execution, Schick aims to present the essence of self-care through stunning visuals and effective messaging inspired by skincare marketing. Jane Cronk, Executive Creative Director at BBH USA, embodies this transformation: "To reposition Schick, we relauunched it like a skincare brand would. Nick helped create a sensorial campaign highlighting the ingredients behind every shave. The result reframes Schick as the razor that's been 'doing right by your skin' for decades."

A Commitment to Skin

For more than a century, Schick has maintained a steadfast belief that shaving should be a positive experience that contributes to skincare rather than detracting from it. The company's efforts to innovate products that combine functionality with skin-nurturing properties underscore this philosophy. Whether shaving facial hair, legs, or any part of the body, Schick’s commitment remains consistent: helping consumers look and feel great in their own skin.

About Edgewell Personal Care

Edgewell Personal Care, the parent company of Schick, stands as a leading player in the consumer products arena with a diverse portfolio of established brands, including Wilkinson Sword, Skintimate, and Banana Boat. The company operates in over 50 markets, reinforcing its global presence and dedication to quality and innovation across its entire portfolio.

With these exciting developments, Schick is set to empower individuals to embrace their skincare routine with confidence, reminding us that shaving can, indeed, be a form of self-care.