Anytime France Expands Footprint with Acquisition of INTERVAL Sport Fitness Group

In a significant move to strengthen its presence in the French fitness market, Anytime France has officially acquired the INTERVAL Sport Fitness Group. This acquisition marks a new chapter for the Anytime Fitness brand, which has been on an impressive growth trajectory, recently opening its 6,000th location. The acquisition of INTERVAL Sport, a well-regarded entity in the local fitness community, allows Anytime France to convert ten of these facilities into Anytime Fitness clubs.

Current operations of Anytime France include three clubs strategically located in key regions: Île-de-France (Paris), Auvergne-Rhône-Alpes, and Provence-Alpes-Côte d'Azur. With the infusion of INTERVAL Sport's ten properties, Anytime France not only adds to its physical footprint but also integrates 14,000 members and a dedicated team of 23 professionals into its existing operations. Benoit Hanssen and Matt Burgess, the master franchisees leading Anytime France, view this acquisition as a great opportunity to enhance the fitness experience for an even larger community of fitness enthusiasts.

An Aligned Vision for Growth

Sander van den Born, the Chief International Officer of Purpose Brands, highlighted that the European fitness landscape is leaning towards strength training and recovery. He emphasized that aligning their growth strategy with such trends is essential to sustaining their competitive edge. Bringing in local partners like Anytime France demonstrates a successful model that Purpose Brands employs globally, allowing for tailored approaches while adhering to recognized brand standards.

The Anytime France team expressed their excitement about consolidating the new clubs into its existing offerings. Hanssen mentioned, “Our focus now is ensuring that every INTERVAL Sport member receives the same personalized, high-quality experience that our current members enjoy.” This promise of continuity and quality reflects the company’s commitment to member satisfaction and community engagement.

A Community-Centered Expansion

Stacy Anderson, Global Brand President of Anytime Fitness, underscored that this acquisition embodies their strategic vision — prioritizing community-focused growth that empowers local operators to thrive in new markets. “Our expansion plan is designed to diversify our club offerings to meet the specific needs of local members while maintaining our global brand integrity,” she noted. With this acquisition, Anytime Fitness is set to enhance its value proposition for existing and new members in France, demonstrating their dedication to localizing the fitness experience.

As part of its broader strategy, Anytime Fitness anticipates opening around 500 new clubs globally just this year, supported by its robust operating model and franchisee collaboration. The immediate goal for the Anytime France team is to seamlessly integrate the INTERVAL properties into their network while fostering a culture of community and fitness.

The Anytime Fitness Experience

Anytime Fitness prides itself on being the largest and fastest-growing fitness brand worldwide, serving over 5.6 million members in more than 6,000 clubs across 40 countries. With services including personalized training, nutritional guidance, and recovery plans, the brand offers its members comprehensive support for their fitness journeys, whether in-club or through its app.

Clubs operate 24/7 throughout the year, embracing a model that allows members access to clubs anywhere in the world for the price of a single membership. The successful integration of INTERVAL Sport into Anytime Fitness is poised to advance the brand's mission of promoting a healthier and more active lifestyle in communities around the globe.

In conclusion, the acquisition of INTERVAL Sport Fitness Group is not just about numbers; it's about enhancing community engagement, improving member experiences, and remaining at the forefront of fitness trends in France and beyond. Anytime France is committed to creating an inclusive environment that supports a diverse range of fitness goals, making this acquisition a pivotal step in its ongoing growth narrative.