#USA #McLean #Snacks #Mars #Petcare

A Legacy in Every Bite: Celebrating 115 Years of Mars

Mars, Incorporated has marked a monumental milestone: 115 years since its founder, Frank C. Mars, started selling buttercream candies from his kitchen in Tacoma, Washington. What began as a humble, family-run operation has evolved into a vast global enterprise, employing approximately 170,000 associates and generating over $65 billion in revenue. Today, Mars is celebrated not just for its impressive portfolio of beloved brands but also for its enduring commitment to family values and community well-being.

The Foundation of Family and Values

Five generations after its humble beginnings, Mars remains family-owned, a rarity in today’s corporate landscape. The company has built its operations on the foundational belief that the world of tomorrow is shaped by the business practices of today. This principle is evident in every facet of Mars's operations, from product development to community outreach.

CEO Poul Weihrauch reflected on the company's journey, stating, “Our 115-year history reflects the enduring power of our values and the long-term perspective that comes with being family-owned.” This perspective has led Mars to a focus that transcends mere profit; it includes a commitment to enhancing the lives of families, pets, and the communities it serves.

A Diverse Portfolio for Modern Needs

Mars is not just about candy anymore. Over the decades, it has diversified into a wide array of sectors, including pet care, veterinary services, and health-focused food products. Today, the company proudly boasts more than 130 brands, including renowned names like M&M's®, Pedigree®, Royal Canin®, and Whiskas®. Each brand carries with it a legacy of quality and a commitment to improving lives, showcasing Mars's adaptability to meet the changing needs of consumers.

For instance, the recent acquisition of Kellanova highlights Mars's growth strategy, allowing it to cater to new consumer trends while upholding its values. The company's commitment to quality is reinforced through its Five Principles, which—since their codification in 1980—have guided Mars’s operations and growth. These Principles focus on Quality, Responsibility, Mutuality, Efficiency, and Freedom, all aimed at benefiting associates, customers, and communities.

Evolving with Impact

Throughout its rich history, Mars has consistently evolved to remain relevant in a dynamic marketplace. This adaptability has seen it respond to consumer preferences with products that resonate culturally and personally, turning brands into household names. Whether it’s the chocolatey goodness of Snickers® or the nutritious offerings from Royal Canin®, Mars aims to make a positive impact on everyday lives.

In a world where corporate responsibility is crucial, Mars has prioritized sustainability and ethical practices. From reducing its environmental impact to ensuring fair labor practices across its supply chains, the company aims to forge a future where business and community thrive together.

As Mars celebrates its 115th anniversary, it looks to the future with optimism and purpose. Guided by its founding principles, the company’s ambition is to create a better world for people, pets, and the planet. Understanding that the foundation for a brighter future lies in today’s business practices, Mars is committed to creating lasting benefits that will echo through generations.

Conclusion

Reflecting on its long and storied history, Mars continues to be a testament to the power of values-driven success. The commitment to quality, responsibility, and community engagement has not only built a diverse brand portfolio but also established a legacy that resonates with consumers globally. As the company moves forward, it invites everyone to join in creating a better tomorrow—one product at a time.

To learn more about Mars, its history, and its ongoing journey, visit mars.com/about/history.