DeLMO Surges Ahead in Japan's Short Video Ad Market Exceeding 30% Usage Rate

DeLMO Sets New Benchmark in Japan's Short Video Advertising

In a significant development for the Japanese digital advertising landscape, identify Inc., based in Minato, Tokyo, has announced that its vertical short video material service, DeLMO, has surpassed 30% in usage rates within the domestic short video advertising market. This revelation comes from a joint study conducted in collaboration with ad analysis tool Ad.com, focusing on various platforms, including TikTok, Instagram, YouTube Shorts, LINE, and X.

Unveiling the Data

During the analysis period from December 2024 to May 2025, the investigation explored approximately 300,000 pieces of creative data pertaining to video advertisements in Japan. The findings indicated that DeLMO's video materials were utilized in over 30% of these creative endeavors, a notable achievement for the service in the competitive short video space.

How to Access DeLMO's Creative Materials

Users can easily explore this creative content through the services offered by Ad.com. By selecting any specific creative piece, users can view the actual video materials utilized and find alternatives resembling those materials, which can be downloaded directly, providing unparalleled convenience for marketers and content creators alike.

Note: The content displayed may vary based on the user's contract status with Ad.com.

The DeLMO Difference

DeLMO was designed to facilitate the creation of vertical short video advertisements by providing a seamless platform for acquiring video materials featuring a diverse range of individuals, from infants to seniors aged 93. Historically, obtaining the video assets necessary for ad creation required considerable time—often up to a month—due to the complexities involved in casting, planning, directing, filming, and addressing various queries from models. However, with DeLMO, this painstaking process can now be condensed to as little as one minute.

In addition to utilizing existing materials from DeLMO's extensive library, brands can also send specific products to registered creators on the platform for custom video shoots. This flexibility allows for a wide range of promotional content tailored to individual business needs.

Moreover, businesses with intangible products, such as storefronts or web services, can benefit from a unique service where creators are dispatched to filming locations, offering plans that allow unlimited recording of both video and still images.