#Concierge Medicine #Fresh Tri #Kyra Bobinet

Dr. Kyra Bobinet to Keynote at the 2026 Concierge Medicine Forum

Dr. Kyra Bobinet, renowned founder and CEO of Fresh Tri, will present a significant keynote address titled The Hidden Neuroscience of Lasting Behavior Change at the upcoming Concierge Medicine Forum (CMF) taking place from October 15 to 17, 2026, in Atlanta, Georgia. This event will mark the debut of Fresh Tri Pro, a new platform that leverages behavior science to support clinicians in guiding patients towards sustainable health transformations between their office visits.

What is Fresh Tri Pro?

Fresh Tri Pro builds on the success of Fresh Tri’s existing mobile application, which empowers users to adopt and maintain healthy habits utilizing a scientifically validated approach. This clinician-led platform is specifically designed to extend the influence of medical care beyond brief in-office consultations. It aims to fill a persistent gap whereby patients' actions between visits significantly impact clinical outcomes. In this context, Fresh Tri Pro equips physicians with the tools they need to facilitate behavioral changes without increasing their workload.

Dr. Bobinet's work integrates insights from neuroscience, particularly focusing on the habenula—a part of the brain that plays a crucial role in regulating motivation and mood. Validated through research supported by the CDC, Fresh Tri applies rigorous scientific principles to behavior change, making it distinct in a landscape filled with other methodologies.

The Science Behind Lasting Change

During her keynote speech, Dr. Bobinet will delve into the neuroscience that encourages sustainable habit formation. The traditional focus on willpower is often misleading; Dr. Bobinet emphasizes an