#USA #Mitsubishi #Kenosha #Racine #Porcaro Automotive

Porcaro Automotive Transitions from Mitsubishi Brand

For over 40 years, Porcaro Automotive has been a stalwart in the Racine and Kenosha automotive communities. Recently, the dealership made a significant announcement: it is concluding its 27-year relationship with the Mitsubishi brand, which started back in 1999. This decision, according to General Manager Dan Hoppenjan, was influenced by factors beyond the dealership's control, reflecting the challenges Mitsubishi has faced in the U.S. market.

Although this marks the end of Porcaro's affiliation with Mitsubishi, the dealership is steadfast in its commitment to providing exceptional service to its customers and supporting the local community. Hoppenjan emphasized that the dealership's philosophy of delivering a customer-focused experience will not change. "Our focus has always been on serving our customers with honesty, consistency, and care," he stated. "That commitment continues today, just as it has for more than 40 years."

The transition away from Mitsubishi does not mean that Porcaro will cease to serve its loyal customers. The dealership will continue to sell quality used cars and offer full-service maintenance for Mitsubishi vehicles, in addition to Ford vehicles and all other makes and models. The previous Mitsubishi facility remains operational, now dedicated to used vehicle sales and maintenance. Concurrently, Porcaro Ford offers both new and pre-owned cars, along with a range of services including Quick Lane maintenance.

For owners of Mitsubishi vehicles, this transition may pose some inconvenience, particularly when it comes to certain warranty or recall repairs, which will need to be serviced by authorized Mitsubishi dealerships beyond Racine and Kenosha. To assist customers during this changeover, Porcaro is providing a trade-in value bonus for those looking to switch to a fully serviceable vehicle locally, highlighting their dedication to customer satisfaction.

Mark Porcaro, President of Porcaro Ford, expressed his gratitude for the community's unwavering support throughout their history. He reassured customers of the dealership's commitment to providing what he refers to as, "A Whole New Experience in Car Buying." With ambitions to redefine the car buying process, Porcaro excitedly looks forward to continuing service in Racine and Kenosha for many more years ahead.

Porcaro Automotive stands not only as a business but as an integral part of the Racine and Kenosha communities. Offering new and used vehicle sales, along with exceptional service and maintenance, Porcaro strives to ensure customer satisfaction while engaging deeply with the local populace.

As the automotive landscape continues to evolve, Porcaro Automotive remains resilient, dedicated to adapting and serving the automotive needs of its valued customers and community members alike. For more information, visit Porcaro Ford or contact Dan Hoppenjan, General Manager, at 262-886-5200.