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ChangAn Automobile Expands into Europe with Electric Vehicle Innovations

On March 21, 2025, ChangAn Automobile, a front-runner in intelligent low-carbon mobility technology, made significant strides in its global expansion by introducing three of its major electric vehicle brands—CHANG-AN, DEEPAL, and AVATR—at a well-attended launch event in Mainz, Germany. The event was aptly themed “Sharing the Future,” signaling the company’s commitment to sustainable innovation in the automotive sector. This launch not only highlights ChangAn's ambitious goals but also paves the way for a new era in the electric vehicle market across Europe.

ChangAn’s European Vision

The launch is part of ChangAn's broader strategy known as the “Vast Ocean Plan,” which emphasizes a holistic approach towards establishing a strong foothold in the European market. By integrating research, production, supply chains, and sales operations within Europe, the company aims to cultivate strong relationships with local consumers. As part of this initiative, ChangAn is committed to hiring local talent and partnering with regional firms to bolster its presence in the continent's fast-growing electric vehicle sector.

At the heart of this expansion is ChangAn's innovative spirit. During the event, the company proudly unveiled the DEEPAL S07, marking its debut in Europe alongside the CHANG-AN E07, and DEEPAL S05, with plans for their launches slated for later. These vehicles have been designed with advanced technology aimed at meeting the increasing demand for high-performance electric vehicles in Europe, showcasing ChangAn's capability to merge cutting-edge technology with the evolving expectations of modern consumers.

A Global Collaborative Approach

ChangAn's rapid technological advancement can be attributed to its global collaborative research and development system, which spans six countries and includes ten locations worldwide. With over 18,000 R&D personnel, the company is well-positioned as a key player in the European EV market. Their extensive network comprises 16 technology research centers, 17 tech firms, and 180 laboratories, including those designated as national-level laboratories. This infrastructure not only solidifies ChangAn's research capabilities but also enhances its ability to innovate in the electrification space.

In alignment with its entry strategy, ChangAn is initially focusing its efforts on key European markets such as Norway, Denmark, Germany, the Netherlands, and the United Kingdom. With the goal to have a robust European presence by 2028, ChangAn has established its headquarters in the Netherlands and set up a sales base in Munich, Germany. Currently, the company employs around 500 professionals in Europe, including experienced engineers and designers from the UK and Italy, emphasizing its dedication to nurturing local talent in its quest for innovation.

Leadership Commitment to Sustainable Innovation

Zhu Huarong, Chairman of ChangAn Automobile, expressed excitement about the company’s future, stating, “It is great to be here in Germany. ChangAn is an open and collaborative company driven by a clear mission to lead sustainable mobility and benefit human life.” He highlighted the goal of achieving three million units in global sales this year, with a target of one million being electrified vehicles. By 2030, ChangAn aims to increase production to five million vehicles annually, with three million of those being electric, showcasing a significant commitment to sustainable practices.

The launch in Europe serves as a testament to ChangAn's determination to compete on a global scale while adhering to its core values of innovation, sustainability, and customer engagement. Their European brand launch marks not only a significant milestone for the company but also represents a transformative step in the evolution of the electric vehicle industry. With a diverse lineup of vehicles and an ambitious roadmap ahead, ChangAn Automobile is poised to become a formidable player in the European EV landscape, driving the change towards a more sustainable future in mobility.

ChangAn’s innovative approach and strategic investment in Europe exemplify how automotive companies can embrace technological advancements and sustainability, ultimately transforming the way consumers interact with and view electric vehicles. This launch could very well define the future landscape of electric mobility in the continent, establishing new standards for efficiency and environmental responsibility.