#Japan #Dry Shampoo #Shibuya #Tsubasa Honda #Diane

Diane Dry Shampoo's New Campaign

Diane, a renowned hair care brand under Nature Lab, has announced the launch of a captivating new commercial featuring the beloved actress Tsubasa Honda. Starting May 9, 2025, viewers will be treated to a visual feast in the brand's latest TV and digital campaign titled "Chinese Cuisine" that showcases not just the product but also the radiant charm of its spokesperson.

The product at the heart of this campaign is the Diane Dry Shampoo, which utilizes ultra-fine powder to absorb excess oil and sweat from the scalp, leaving hair feeling clean and refreshed. For five consecutive years, Diane’s dry shampoo has dominated sales in Japan, making it the top-selling brand since its launch in March 2019.

The New Commercial

In this fresh commercial, we find ourselves in a bustling Chinese restaurant with Tsubasa Honda entering with an air of confidence and excitement. The scene captures her eager anticipation as she orders a steaming plate of Mapo Tofu. As the spicy dish arrives, Honda dives in with delight, savoring every bite. However, the heat and spiciness begin to take a toll, and she starts to sweat. At that moment, her eyes catch sight of the Diane Dry Shampoo sitting nearby.

Stepping outside, she quickly applies the dry shampoo, and in an instant, she is revitalized and radiating freshness. The commercial conveys a powerful message: Enjoying life’s moments, even those that may make you sweat, is possible with Diane by your side. It inspires viewers to embrace every experience without hesitation.

Tsubasa Honda's Insight

In an interview, Honda shared her personal connection with the commercial and what it means to her. "I strive to find products that enhance my natural self, and I think this campaign truly captures that genuine essence. I believe that having reliable beauty products can boost your confidence as you navigate life’s challenges."

Honda also offered advice for those stepping into new chapters in their lives this spring, suggesting, "While transitions can be daunting, surrounding yourself with comforting items like familiar beauty products can offer a sense of security. It’s like having a guardian in your purse."

Behind the Scenes

This vibrant ad was brought to life by a talented production team, capturing the playful yet relatable spirit of Honda. The director, Kensaku Kakimoto, alongside a proficient crew, ensured every moment reflected the brand's philosophy of self-care through enjoyable, uncomplicated routines.

As audiences watch Honda indulge in the fiery dish while effortlessly maintaining her poise, they are reminded of the refreshing power of Diane Dry Shampoo. The new campaign emphasizes not just beauty but the joy of living freely, enhancing the notion that with the right products, moments of spontaneity can be fully enjoyed.

Conclusion

With its engaging narrative and refreshing visuals, the new Diane Dry Shampoo ad featuring Tsubasa Honda serves as a reminder to embrace life's spicy adventures without worry. Whether it’s enjoying a hot dish or attending a social event, Diane empowers consumers to feel confident and beautiful at all times.