#France #Cannes #CAMPARI #Mads Mikkelsen #Cannes Festival

Campari Enchants at the Festival de Cannes 2025

The 78th Festival de Cannes, a prestigious platform for the global film industry, is set to welcome back the iconic bitter brand, Campari, as one of its official partners. Running from May 13 to May 24, 2025, the festival will showcase a string of events celebrating passion, creativity, and the art of filmmaking, with actor Mads Mikkelsen at the forefront of this partnership.

In its fourth year as a partner, Campari continues to weave its unique narrative into the fabric of Cannes, a festival renowned for its celebration of cinematic excellence. From hosting glamorous events to creating immersive experiences, the brand's involvement promises to captivate both stars and audiences alike.

A Night of Celebrations at Hyde Beach

A highlight of Campari's participation is the much-anticipated Campari Event – Discover Red, taking place at Hyde Beach by Campari on May 17th. This exclusive event will spotlight remarkable filmmaking talents, inviting guests to relish the vibrant atmosphere typical of Cannes.

Beyond the main event, Campari will enhance the festival experience by hosting the beloved Campari Lounge, where festival-goers can enjoy expertly crafted cocktails, including the classic Negroni. This year’s lounge will also collaborate with the Hollywood Reporter and the organization Breaking Through The Lens, focusing on supporting marginalized filmmakers.

Celebrating Talent and Craft

Throughout the festival, Campari has arranged a rich agenda showcasing a blend of glamour and artistry. Among the highlights:

• - Breaking Through The Lens event, aimed at empowering women directors and marginalized creatives, will draw industry insiders to Hyde Beach.
• - The Hollywood Reporter Awards Chatter Podcast will be recording a live podcast featuring Academy Award-winning actress Sissy Spacek, right from the Campari Lounge.
• - Campari will also play host to some of the most glamorous after-parties for film premieres such as AMRUM, featuring Diane Kruger, and Testa O Croce, showcasing a star-studded affair.

Campari aims to honor its Italian roots by serving its signature cocktail at the festival in collaboration with Camparino in Galleria. A limited-edition cocktail named Red Carpet – Cannes Edition will be introduced, featuring a unique blend of hibiscus-infused Campari, bitter chocolate vermouth, and Courvoisier VSOP. This innovative twist on the traditional Negroni is designed to evoke the depth and richness of cinema.

Commitment to Cinema and Artistry

For over four decades, Campari has remained dedicated to celebrating cinema through its unwavering support for international film festivals and collaborations with artists who share their passion for creativity. Andrea Neri, Managing Director of House of Aperitifs, emphasized, "We are thrilled to continue our partnership with the prestigious Festival de Cannes. This collaboration allows us to celebrate the passionate creativity behind some of the world’s most extraordinary cinema."

As the festival unfolds, You can continue to follow Campari’s updates and events through their social media channels. Look for hashtags like #CampariCinema, #Cannes2025, and #FestivalDeCannes to join the celebration.

This year's Festival de Cannes, powered by Campari’s bold spirit and the distinctive talent of Mads Mikkelsen, promises to be a landmark event—one where passion and creativity in filmmaking are celebrated, showcased, and savored through the lens of one of Italy's most iconic brands.