#Japan #Tokyo #Salad Cafe #Kenko Mayo #Dressing Day

A Decade of Dressing Day: Celebrations and Insights

Kenko Mayonnaise Co., headquartered in Chiyoda, Tokyo, is thrilled to announce the renewal of its dedicated website for "Dressing Day" as it celebrates the 10th anniversary of this special occasion. Launched in 2016, Dressing Day is observed on August 24th, a date chosen for its connection to vegetables and the joy of enhancing meals with dressing.

What is Dressing Day?

Dressing Day was established based on two main reasons. Firstly, since dressings are commonly used with vegetables, the date can be derived by breaking down the numbers: 8 (August) multiplied by 3 (the number of servings) times 1, which gives 24. Additionally, visually on the calendar, August 24th sits directly above Vegetable Day, celebrated on August 31st. This picture reflects the delightful act of drizzling dressing over fresh vegetables.

To celebrate this milestone, Kenko Mayo's special site highlights various content, including:

• - The rationale behind establishing Dressing Day
• - Key milestones from its inception to the present
• - Introductions to popular dressings like "Kobe Ichibankan®" and "Dressings from Around the World®"
• - User-generated content showcasing delicious recipes and creative dressing uses shared via social media
• - Insights from a recent dressing usage survey

Survey Highlights

In conjunction with Dressing Day’s anniversary, Kenko Mayo released the findings from a specialized survey on dressing usage. Conducted by Salad Cafe Co., a 100% owned subsidiary of Kenko Mayo, the survey queried participants on their preferred dressing types, quantity of dressings maintained at home, and frequency of usage. The results showed positive trends regarding the widespread use of dressing in everyday meals.

Popularity of Dressings

Among the top choices, respondents expressed their favorites, with "sesame dressing" emerging as a clear winner due to its versatility—pairing well not only with salads but also with meats and noodles.
Other popular choices included:

• - French dressing
• - Italian dressing
• - Coleslaw dressing
• - Nut dressing

Home Inventory Insights

The survey revealed that most households keep about two types of dressing in their kitchens, with a reported average of 2.6. Many respondents cited their reasons for keeping multiple types, which included wanting to adapt to different meals or moods.

Usage Frequency

A key finding was that a large majority of participants reported using dressing nearly every day. More than 80% of respondents stated they use dressing at least once a week, demonstrating its importance in daily dining.

Conclusion

The insights gathered through this survey highlight how dressings have become a staple in various culinary practices. Kenko Mayo aims to continue promoting Dressing Day while also providing new recipes and innovative serving suggestions to enhance everyday life. With the renewed special site, fans of dressing can explore more about its rich history and remarkable varieties.

For further details on the survey findings, you can visit the section titled "Dressing School" on our special page. We hope to inspire everyone's culinary adventures around dressing!

Explore our dressing recipes here.

Kenko Mayonnaise Co. continues to pursue excellence in its offerings, delivering a diverse range of salad dressings and associated food products into homes across Japan and beyond.