#Japan #Kyoto #AMPHI #Futari wa Precure #Glamour Rich

The Exciting Collaboration of AMPHI and Futari wa Precure

AMPHI, an innerwear brand under Wacoal Corporation, has officially announced its first-ever collaboration with the beloved anime series, Futari wa Precure. This unique partnership introduces the Glamour Rich Volume UP type, set to hit the market on August 27, 2026, through the Wacoal web store, followed by national retail outlets the next day.

Since its debut in 2004, Futari wa Precure has charmed audiences with the inspiring tales of protagonists Nagisa Misumi (Cure Black) and Honoka Yukishiro (Cure White), who bravely tackle challenges together. These characters inspired a generation with their courage and dreams, sparking the recent Heisei Girl Boom, where nostalgic favorites gain renewed attention.

The collaboration aims to resonate with women from the Precure generation, allowing them to embrace the excitement of their childhood through stylish innerwear that complements their adult lives. This vision is beautifully embodied in the collection, which features bras and three types of panties. The standout product is the Glamour Rich Bra, a best-seller that emphasizes gorgeous cleavage, with an impressive sales count exceeding 1.67 million units since its introduction.

In terms of design, the collection showcases two distinct lace types inspired by Cure Black and Cure White, with heart motifs and color schemes that capture their unique personalities. The color palette includes:

• - Black: Reflecting Cure Black, accented with playful pink.
• - White: Imagining Cure White, blended with sophisticated blue accents.
• - Yellow: Representing Mepple, evoking a light and cheerful vibe.
• - Pink: Inspired by Mipple, capturing a sweet yet mature aesthetic.

To celebrate the launch, customers purchasing selected items will receive whimsical snowflake stickers, along with various promotional activities including an SNS campaign and exciting in-store exhibitions featuring large panels. A diagnostic content will also help customers find their ideal designs, enhancing the overall Futari wa Precure experience.

The collaboration's catchy slogan, “Transforming Childhood Dreams into Modern Confidence,” encourages women to wear innerwear that not only touches on fond memories but also boosts their self-esteem.

Product Highlights

• - The collection features a bra and three styles of panties, designed for modern comfort while capturing the essence of childhood nostalgia.
• - The Glamour Rich Bra uses advanced construction with five-piece cups, providing a supportive and flattering fit, elevated by varying thickness of power cushions for added lift.
• - Original lace designs celebrate the personalities of Cure Black and Cure White, ensuring a fun and feminine touch.

Vibrant Lace Designs

Cure Black Lace Design
The delicate lace emulates the strength and justice symbolized by Cure Black, featuring intricately crafted heart shapes.

Cure White Lace Design
This elegantly soft lace captures Cure White's graceful gentility, showcasing a refined art-deco theme with tender heart motifs.

Color Variety

Each piece is available in four dynamic colors, representing the Futari wa Precure universe:
1. Black with playful pink accents.
2. White with blue, signifying purity and elegance.
3. Yellow for a fresh and fruity character.
4. Pink with hints of dark cherry, to keep a touch of mature sweetness.

Collection Overview

• - Model Number: BYJ314
• - Price: ¥4,590 (Tax included)
• - Available Sizes: B, C, D, E, F, G (65, 70, 75)
• - Color Options: Black, White, Yellow, Pink

In addition to the bra, the collection offers three styles of panties:

• - Normal Type: Designed for daily wear, ensuring discretion and comfort with luxurious lace detail.
• - Decorative Type: Features elegant lace throughout the back, presenting a radiant look.
• - T-back/Thong Style: Adorned with ruffles, for a touch of fun while being practical.

Celebration Campaigns

• - Purchase Campaign: Customers will receive exclusive snowflake stickers with their purchase of selected items.
• - SNS Campaign: Participants can win an exclusive sticker binder via Instagram and X (formerly Twitter).
• - Exhibition: Whimsical large panels showcasing the collaboration at AMPHI stores.
• - Design Diagnostic Tool: Helps fans of Precure discover their perfect designs.

About Futari wa Precure

This beloved series began airing in February 2004 and has continued to inspire with themes of courage, friendship, and the pursuit of justice among its captivating characters. Futari wa Precure has become a cornerstone of pop culture, continuing with the latest installment titled Detective Precure!

About AMPHI

AMPHI stands for refined cuteness and offers innerwear that aims to empower women to express themselves, combining elegance with comfort.

This collaboration not only aims to serve up beautiful innerwear but also invites a journey down memory lane for its fans, making it a remarkable fusion of nostalgia and modern-day fashion.