Hankyu Men's Tokyo Welcomes Three New Brands: Levi's, Universal Works, and Cherubim

Exciting New Additions at Hankyu Men's Tokyo

Hankyu Men's Tokyo is set to unveil three dynamic brands this summer, enhancing its reputation as a top-notch shopping destination in the heart of the city. The unveiling kicks off on August 21 with the opening of the Levi's® Premium Store, located on the 7th floor. Following this, on August 28, customers can explore the unique offerings of Universal Works on the 6th floor and the bespoke bicycle brand Cherubim on the 7th floor, creating a new, vibrant shopping experience.

Levi’s® Premium Store Launch: August 21

The Levi's® Premium Store promises a warm and inviting atmosphere, featuring a decor that incorporates natural wood elements. Levi's, recognized globally for its innovative designs and timeless denim, was the pioneer of jeans, debuting the first pair in 1873 and best known for its iconic 501® style launched in 1890. As a brand that merges tradition with modernity, Levi's has consistently redefined denim culture. At the new store, shoppers can enjoy a specialized shopping experience reflective of the brand’s rich heritage.

To celebrate the store's grand opening, Levi's will offer an exclusive gift: a denim fabric spray infused with plant-derived components, available to customers who spend over ¥10,000. This luxurious spray, which boasts a refined ylang-ylang fragrance, enhances the denim experience. However, supplies of this enticing gift are limited, emphasizing the special occasion further.

Cherubim: A Legacy of Custom Bicycles - Opening August 28

Also making its debut on August 28 is Cherubim, a custom bicycle brand that has proudly represented Japan since its inception in Setagaya in 1965. With a legacy of craftsmanship enduring over half a century, Cherubim bicycles epitomize a blend of tradition and innovation, catering to cycling enthusiasts seeking performance and aesthetic beauty. The brand's commitment to excellence has been recognized internationally, winning prestigious awards, including top honors at the NAHBS (North American Handmade Bicycle Show).

Now, Cherubim will host a permanent shop on the 7th floor after previously operating as a pop-up. The shop will feature handmade frame displays and consultation areas for custom orders. It will also include a dedicated fitting space called the Keirin LAB, designed specifically for competitive cyclists, allowing them to analyze positions and fit with precision. This hands-on experience allows cycling aficionados to immerse themselves in the world of bespoke bike crafting, celebrating the joy of creating a personal ride.

Universal Works: A New Fashion Experience - Opening August 28

On the same day, shoppers can also visit Universal Works, the first directly operated store in Japan from this British fashion brand, which launched in 2009 under designer David Keyte. Universal Works focuses on reinterpreting vintage aesthetics and workwear, prioritizing comfort and utility. In line with their philosophy, the brand emphasizes fair trade practices and supports small-scale manufacturers, ensuring a meticulous approach to craftsmanship throughout the production process.

Located on the 6th floor, this store will not only feature the label’s usual collections but also offer exclusive items available only at this location. Additionally, excitingly innovative, the shop will incorporate a café space named Universal Works Canteen, fostering a community atmosphere where customers can relax and enjoy refreshments.

With these three distinct and captivating brands joining its ranks, Hankyu Men's Tokyo is poised to deliver an enriched and diverse shopping experience to its visitors. Whether looking for fashion-forward denim, beautifully crafted bicycles, or modern workwear with a vintage twist, customers are certain to find something that resonates with their individual styles.