#Japan #Fukuoka #LiB #ethical brand #Mountain Blue

Welcome the New Year with LIB's 'Mountain Blue'

Starting from the first business day of the new year, the ethical brand LIB, operated by Borderless Japan, is set to release an exciting limited edition color, 'Mountain Blue.' This special hue will be available exclusively in 20 LIB stores across the nation, making it a must-see for all fans of the brand.

A Color Born from Customer Feedback

The 'Mountain Blue' color represents a new initiative by LIB to foster deeper connections with its customers. This particular shade was chosen through a participatory voting campaign, marking the brand's first ever customer-driven color selection. Out of three candidate colors, 'Mountain Blue' received the highest number of votes, showcasing the preference of over 3,000 participants during the voting period. The campaign not only highlighted consumers' favorite colors but also sparked a dialogue between the brand and its customers, making it a rewarding experience for all involved.

Inspired by the Sky from the Mountains

'Mountain Blue' evokes the serene blue of the sky as seen from the mountains. Its calming yet uplifting tone makes it a versatile addition to any outfit, serving as a subtle accent color or a standout choice for everyday essentials. This special edition color is not available online, adding to the excitement for those who wish to see and experience the shade in person. Don’t miss the chance to view this unique color at your nearest LIB store during your New Year outings. For stock inquiries, feel free to contact each store directly.

A Message from Risa Moriwaki, Store Manager at LIB Omiya

Risa Moriwaki shared her thoughts on this unique project: “This was our first customer-inclusive initiative, which transformed our usual communication strategies. We experienced fresh and exciting interactions during the voting period. Many repeat customers shared personal stories and memories associated with their favorite colors. It was heartwarming to realize the strong attachment they have to LIB products.”

She went on to comment on 'Mountain Blue': “The color strikes a balance between calmness and approachability, fitting seamlessly into daily life. It embodies both LIB's identity and practicality. Personally, I highly recommend this color for the start of the new year!”

Product Details

• - Release Date: First business day of the new year
• - Availability: Exclusively in 20 LIB stores nationwide
• - Items Available in Mountain Blue:

- Business card holders
- Coin cases
- Key cases
- Paperback book covers
- Round zipper long wallets (full open)
- L-zipper multi-wallets
- Long wallets (with coin compartment)
- Bi-fold wallets (with coin compartment)
- ID card holders (body only)
- Bookmarks
- Flat pouches (S, M, L, A5)
- Diary-style card cases
- Slim card cases
- Various other accessories including backpacks, bags, and more

Please note that stocks are limited and the sale will end once supplies run out.

About the Ethical Brand LIB

Founded in 2014 as part of Borderless Japan, LIB aims to create social business solutions while making a positive impact. With a factory located in Bangladesh, LIB provides stable employment to various underprivileged individuals, including single mothers and people with disabilities. The brand currently employs approximately 900 artisans and has 20 stores across Japan (as of October 2025). In July 2025, the brand name was changed to LIB, reflecting its mission of enhancing everyday life with beautiful, ethical choices. LIB offers a variety of leather products in 12 colors, all at accessible price points, combining craftsmanship with a commitment to ethical and sustainable practices. Products range from business bags, wallets, and cases to wearable accessories that complement everyday life.

For more information, please visit:
Official Website
Official Instagram
Store Locations

In addition, LIB is currently hiring for various positions, including product designers, store development roles, and sales associates. For details, please check out their hiring information.

About Borderless Japan

Established in 2007, Borderless Japan focuses exclusively on solving social issues through social business initiatives. With over 50 projects addressing poverty, environmental challenges, education, and gender-related issues across 14 countries, they aim to make a significant impact with a projected revenue of 10 billion yen by 2024. Appreciated for its ecosystem that nurtures social entrepreneurs, Borderless Japan has received several awards, including the Good Design Award (2019). In October 2023, they announced a new purpose to further their missions under the slogan, “SWITCH to HOPE - Turning social challenges into collective hope.”

For more details, visit:
Borderless Japan Official Site