#Japan #Tokyo #Escrit #Novarese #ON THE PAGE

Major Merger in the Wedding Industry

In an exciting development for the wedding sector, major players Escrit and Novarese have announced their merger, which will officially take effect on April 1, 2026. This union aims to reshape the future of the wedding business as they rebrand themselves as ON THE PAGE, Inc.. The new company name reflects their shared vision of being a significant presence not only during weddings, but also throughout the entire lifecycle of relationships and celebrations.

Both companies, headquartered in Japan, have been stalwarts in the bridal market, each bringing unique strengths to the table. Escrit, based in Chuo-ku, Tokyo, and Novarese, from GINZA, have paved the way for innovative wedding experiences. With the launch of ON THE PAGE, the mission is clear: to capture and deliver the unforgettable moments during weddings—the irreplaceable pages in the story of life.

Symbolism Behind the New Name

The choice of name, ON THE PAGE, signifies a crucial chapter in individuals’ life stories, likening weddings to pivotal moments that stand out vividly in one's memory. This new identity embodies the companies’ aspirations to accompany couples not just through their wedding day, but through the entire journey before and after that milestone. As they put it, they aim to serve as a guiding force in life’s significant moments.

Financial Outlook and Synergies

Following the merger, ON THE PAGE is expected to see consolidated sales soar to 47 billion yen, making it one of the largest entities in the wedding business sector. The founders are keen on leveraging this merger not just for expansion, but also for operational efficiency. By consolidating resources such as venue construction and procurement of supplies—including food and advertising—they aim to enhance their competitive edge in the market.

Notably, TKP, a leader in meeting spaces, is the major shareholder of this new entity. Their aim is to create new value within the bridal industry by blending the finest aspects from both Escrit and Novarese. This partnership is not merely about merging two businesses; it seeks to break through existing conventions and establish a powerful wedding operation group.

The Logo and Company Values

The logo of ON THE PAGE is a thoughtful representation of a book being opened—a metaphor for the unfolding stories in life. The design symbolizes the idea that, with each turning page, new stories enrich our lives at different milestones. The corporate color—orange—radiates positivity, inspiration, and hope, serving not only as a beacon for couples as they prepare for marriage but also as a lasting companion through all life’s transitions.

As both companies embarked on discussions following their merger announcement, they honed in on the importance of defining their role in society and the larger narrative surrounding marriage. This was not merely about operational improvement and financial gains, but about articulating the essence of what they hope to represent as a leading light in the wedding industry— ON THE PAGE.

Conclusion

The future looks promising for ON THE PAGE as it steps into a new era in the wedding industry. The merger of Escrit and Novarese not only reflects strategic growth but also a commitment to encapsulating and enhancing life's most significant moments. With a fresh perspective and continued dedication, ON THE PAGE is poised to redefine the wedding experience in Japan and perhaps beyond, ensuring that every couple has their story beautifully narrated on their pages.

For further insights into the merger and the vision behind ON THE PAGE, please refer to their official press release.

Press Release Link