#Japan #Elleair #Shiga #Heiwado #Children's Smile

Elleair's Egao ni Touch Project Initiative

In a vibrant collaboration, Elleair and Heiwado are making significant strides in supporting the Children's Smile Nurturing Project in Shiga Prefecture, Japan. Leading this initiative is the Daio Paper Corporation, home to Elleair, a premier brand in hygiene paper products. The project aims to elevate happiness and smiles through close interactions among individuals, branding their mission as the Egao ni Touch Project.

Launched as part of this initiative, the “A Little Goodness Campaign” took place from February 1 to March 31, 2026. This campaign represents the fourth collaboration between Elleair and Heiwado since they began their partnership in April 2023. During this period, a portion of every sale from Elleair products at Heiwado stores was donated to the Children's Smile Nurturing Project, facilitating community-oriented activities focused on children's welfare.

The funds collected, totaling 1,296,815 yen, were directed towards child-friendly initiatives including community meal services known as Kodomo Shokudo, providing nourishment and support for children in need. Additional efforts include creating safe spaces for children, thereby enhancing interpersonal connections within the community. A donation ceremony held on July 14, 2026, at the Shiga Prefectural Office brought together significant figures including Ikawa, the president of the Shiga Prefectural Social Welfare Council, and representatives from both Elleair and Heiwado.

Donation Details

• - Recipient: Shiga Prefectural Social Welfare Council, Children's Smile Nurturing Project
• - Donation Amount: 1,296,815 yen
• - Donation Date: June 30, 2026

The recent donation ceremony included the exchange of symbols of appreciation, showcasing the collaborative spirit of the community and gratitude from those benefiting from the project. Daio Paper's representative expressed hope that their contributions positively impact local children and the surrounding community.

About the Children's Smile Nurturing Project

Initiated in August 2017, the Children's Smile Nurturing Project envisions cultivating communities that prioritize children's well-being. The project aims to expand its network of sponsors committed to fostering smiles in children. As of May 31, 2026, the initiative supports various children's meal programs (264 locations), safe spaces for children from challenging backgrounds (19 locations), and community activities aimed at bridging the gap for children living in care facilities.

For further insights into the project and its initiatives, you can explore the official website.

Heiwado and Elleair's Ongoing Collaboration

During the recent campaign, located at all Heiwado outlets, customers who purchased Elleair products contributed to the fund supporting the Children's Smile Nurturing Project. Cumulatively, the partnership has yielded donations amounting to a remarkable 4,737,936 yen, underlining the successful synergy between the brand and its commitment to corporate social responsibility. Moreover, Elleair promotes environmentally conscious practices by utilizing bio-based inks in product manufacturing, endorsing reduction in plastic usage and CO2 emissions.

Egao ni Touch Project Background

The Egao ni Touch Project was conceived in response to the increasing isolation due to societal changes, including a rise in single-person households from 29.5% in 2005 to 38.1% in 2020. The project aims to rekindle the essence of interpersonal connections, especially following the social distancing implemented during the COVID-19 pandemic. Elleair's vision integrates everyday touches that inspire happiness, summarized in the phrase “Essential Touch”, which they wish to advocate through their initiatives.

Primary Activities of the Project

1. Video Initiatives: Two videos highlighting the importance of essential touch have been developed, showcasing individuals from different generations experiencing moments of connection that lead to smiles.
2. Touching Methodologies: The project shares knowledge on physical and emotional touch's benefits and provides guidance on effective techniques for fostering the release of oxytocin, enhancing community and personal well-being.
3. Interactive Workshops: Events guided by professionals emphasize the benefits of physical connection and teach techniques for meaningful interactions, making this knowledge accessible to the community.
4. Online Community Launch: The establishment of the Egao ni Touch Community encourages discussions about the value of interpersonal connections, promoting greater understanding of the project and its mission.
5. Charitable Activities: Regular donations from Elleair sales continue to empower community-centric projects focused on rebuilding interpersonal contact in neighborhoods. For updates on new donation initiatives, visit the special project site.

The commitment of both Elleair and Heiwado promotes not only the well-being of children but also the entire community of Shiga, making it an exemplary model of corporate responsibility in action.

Conclusion

Through the Egao ni Touch Project, Elleair and Heiwado serve as beacons of hope and engagement, showing that businesses can play a crucial role in enriching their communities and fostering a culture where every child's smile is nurtured and cherished.