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Lee Kum Kee Embraces AAPI Heritage Month

In a vibrant celebration of AAPI Heritage Month, Lee Kum Kee, a global leader in authentic Asian sauces, is reinforcing its commitment to honoring the culinary traditions, cultural legacies, and vibrant community of Asian Americans. This year, the company proudly launches the #FlavorsofAAPI initiative, highlighting the essence of what it means to be part of the Asian American and Pacific Islander (AAPI) community.

Founded in 1888 by Lee Kum Sheung, who serendipitously created the first oyster sauce, Lee Kum Kee has woven itself into the fabric of the AAPI community. As a brand recognized worldwide, it empowers home cooks and chefs to embrace the authentic flavors of Asian cuisine, allowing various generations to connect with their cultural roots through the art of cooking.

The theme for this AAPI Heritage Month, "Self-Made Success & Resilience," resonates deeply with Lee Kum Kee's rich history. Starting from a single family-operated restaurant to becoming a household name across the globe, Lee Kum Kee continues to inspire families to share their culinary stories. By encouraging individuals to prepare traditional dishes that celebrate their heritage, the brand seeks to foster both a sense of pride and community.

Throughout history, food has served as a powerful medium for the AAPI community to maintain their heritage while sharing their rich cultural narratives with the world. From cherished family recipes passed down through generations to innovative contemporary dishes that embody the Asian American experience, Lee Kum Kee's products play a crucial role in the kitchens of countless families.

Elaine Thai, Vice President of Marketing at Lee Kum Kee USA, emphasizes the importance of culinary expression: "As a proud supporter of the AAPI community, we understand the role of food in expressing cultural identity. This month, we celebrate the resilience and creativity of those in our community, igniting success stories across kitchens, restaurants, and culinary enterprises."

In its efforts to uplift AAPI communities, Lee Kum Kee shines a spotlight on the remarkable journeys of AAPI chefs who are redefining Asian cuisine. Notable figures include Chef Katianna Hong of Yangban, who explores and celebrates the complexity of Korean American culinary experiences, and Chef Winnie Yee of Smoke Queen Barbecue, who creatively infuses Asian flavors into classic Texas barbecue, drawing inspiration from her Malaysian Chinese roots.

Moreover, Chef Barb Batiste from Big Boi honors her Filipino heritage by sharing recipes that were cherished by her mother, while Chef Tue Nguyen of ĐiĐi earns recognition for his modern interpretations of authentic Vietnamese cuisine, capturing the attention of audiences on TikTok. These chefs boldly redefine American cuisine, intertwining their heritage with creative flair, and their personal stories serve to inspire future generations.

Join the celebration of AAPI culinary culture by cooking and sharing dishes that resonate with Asian American identity. Lee Kum Kee encourages everyone to participate in this dialogue using the hashtag #FlavorsofAAPI on social media. Visit USA.LKK.com to explore authentic Asian recipes and dive into this rich cultural tapestry.

About Lee Kum Kee:
Established over 130 years ago, Lee Kum Kee has been at the forefront of Asian culinary culture, transitioning from a humble restaurant in Nanshui, China, to a global powerhouse offering more than three hundred sauces, including favorites like Sriracha Chili Sauce, Premium Soy Sauce, and Hoisin Sauce. Committed to quality and heritage, Lee Kum Kee products are available in over 100 countries, empowering generations to experience the flavors of Asian cuisine. Connect with Lee Kum Kee through various social media platforms including Instagram, YouTube, and TikTok, to uncover more about their legacy and offerings.