#United States #Vacation Rental #Brunswick County #PROACTIVE Vacations

PROACTIVE Vacations Thrives in 2025

In a year marked by fluctuations in the vacation rental sector, PROACTIVE Vacations has emerged as a remarkable success story in Brunswick County, North Carolina. The company has concluded the 2025 vacation rental year with impressive results, surpassing expectations by finishing 7.4% ahead of the previous year. This achievement is particularly noteworthy given that the overall market, as reported by Key Data, experienced stagnation, showing either flat or declining trends.

The statistics speak volumes about PROACTIVE's capabilities. The latest figures from LSI Tools by Inhabit indicate that PROACTIVE Vacations achieved a market occupancy rate that was 6.36% above the average, while also commanding an average daily rate (ADR) that exceeded the market standard by 9.1%. Such exceptional performance can be attributed to the company's strategic revenue management and pricing policies, which have allowed it to thrive in a competitive landscape.

Greg Isenhour, the General Manager at PROACTIVE Vacations, articulated the company's ongoing success by emphasizing the importance of a proactive approach. “Outperforming the market in a flat year is a direct result of staying proactive rather than reactive,” he commented. The focus on well-conceived pricing strategies, targeted marketing efforts, and fostering robust partnerships with property owners have been pivotal in positioning PROACTIVE's properties for success, irrespective of wider market challenges.

Through an ongoing commitment to real-time data analysis and channel optimization, PROACTIVE Vacations has maintained high standards across its offerings. Adaptable to changes in booking behaviors and market dynamics, the company has successfully captured demand that competitors might have overlooked. As external factors like geopolitical developments, employment trends, and consumer confidence interweave with travel dynamics, maintaining insight into such complexities will be crucial as the company looks ahead.

The outlook for the 2026 season is bright, with PROACTIVE Vacations already reporting a year-to-date increase in bookings of around 11% when compared to the same timeframe in 2025. Furthermore, growth in average daily rates is trending positively at approximately 7%. Early indicators suggest travelers continue to favor Brunswick County as a sought-after coastal destination, underscoring its value for visitors.

The company’s vigilant analysis of booking trends and market conditions will help prepare it for the forthcoming season. While the expectations for 2026 appear optimistic, factors like interest rates and overall economic conditions will be closely watched, particularly as they can alter travel behaviors. More detailed forecasts are anticipated around April, when seasonal patterns emerge clearer, providing more reliable indications of demand.

PROACTIVE Vacations remains committed to navigating these evolving circumstances with a performance-first strategy. Their focus on enhancing the homeowner experience and delivering quality stays for guests along the Carolina Coast reflects their dedication to long-term success. The company operates from strategic locations in Holden Beach and Oak Island, NC, managing a diverse portfolio of over 280 vacation rental properties, with various accommodations to fit every traveler's needs.

In conclusion, as PROACTIVE Vacations wraps up its success in 2025, their forward-looking strategies bode well for the 2026 vacation season. By leveraging strong market insights, adaptive strategies, and a focus on guest satisfaction, they are well-positioned to continue their upward trajectory within the Brunswick County rental market.