HUE Affair 2025: A Vibrant Celebration of Black Beauty and Culture in NYC

HUE Affair Returns to NYC for an Unforgettable Experience

The excitement in New York City is palpable as HUE Affair makes a triumphant return on August 2, 2025. Taking place at the Metropolitan Pavilion, the event promises a compelling day filled with beauty, culture, and community engagement. This year’s event, presented by CVS Pharmacy and powered by MYAVANA, invites attendees to connect with over 50 Black-owned beauty and lifestyle brands, all in one vibrant space.

Ylorie Taylor, a respected figure in the beauty industry and the curator of this year’s HUE Affair, emphasizes the event’s mission: “HUE Affair is where culture, community, and commerce converge. People come for the brands, but they leave with inspiration, real connections, and joy.” This unique gathering spans various sectors, including hair, body care, wellness products, and more, making it an essential stop for anyone interested in black beauty and lifestyle.

From 1 PM to 6 PM, nearly 1,000 attendees will dive into an immersive experience that not only highlights well-established names but also showcases emerging talent. This year, the event highlights brands such as Camille Rose, CANTU, and Kativa Curly Plex, ensuring there's something for everyone.

The collaboration with CVS Pharmacy aims to amplify the shopping experience by providing guests the chance to explore their favorite products and discover new ones in an atmosphere that promotes trial, awareness, and sales. Taylor states, “It’s a unique opportunity to drive trial and awareness all in one place.” This aligns perfectly with the core mission of HUE Affair, which seeks to amplify the voices of Black entrepreneurs while creating direct connections between brands and consumers.

Candace V. Mitchell, the Founder and CEO of MYAVANA, proudly expresses how this event is pushing Black-owned brands to the forefront of the beauty industry. “We’re leading it, shaping it, and setting the standard for the future,” she says, reinforcing the significance of such gatherings in empowering community innovation.

This year's event will not only offer a marketplace experience but also feature on-site hair analysis powered by MYAVANA, curated swag bags for attendees, a live DJ, and a new food alley showcasing delicious options to keep everyone energized.

Tickets for this engaging event are currently available, starting at just $25. If you want to join the celebration and immerse yourself in the vibrant world of Black beauty and culture, don’t miss your chance to attend the HUE Affair! For additional information and to purchase tickets, visit hueaffair.com and follow their social media for updates and exclusive content.

HUE Affair is set to be a highlight of Black Business Month, providing a space where legacy and innovation meet and reaffirming that beauty in all its forms is to be celebrated. Mark your calendars for August 2, and prepare to experience an extraordinary event that uplifts, inspires, and connects individuals through the power of culture and commerce.