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HERSHEY'S Celebrates Happiness Through Team USA Milk Chocolate Medals

As the Olympic and Paralympic Winter Games in Milano Cortina 2026 approach, the beloved HERSHEY'S brand takes a bold step to bring joy into the lives of fans and celebrate the spirit of Team USA. Launching limited-edition Team USA chocolate medals, HERSHEY'S is cleverly intertwining the thrill of the Olympics with the everyday moments of happiness we all cherish.

The exclusive chocolate medals, adorned with embossed designs and elegantly wrapped in gold foil, reflect the company's philosophy that happiness is indeed the real treasure. Katrina Vatter, Senior Brand Manager at HERSHEY'S, expressed this sentiment by stating, "For generations, HERSHEY'S has been part of life's simple, authentic moments of happiness, and the Olympic and Paralympic Winter Games are no different."

The launch is set to captivate fans on February 13, 2026, when the medals will be available for purchase on TikTok Shop. The following day, fans can also find them at The HERSHEY'S Store, making it a delightful opportunity to bring home a token of celebration.

Not only do these chocolate medals provide a sweet treat, but they also come with a digital twist. HERSHEY'S aims to create a shared experience by offering custom augmented reality (AR) lenses on Snapchat and branded effects on TikTok. Fans can engage with digital versions of the medals, turning their personal achievements into shareable celebrations, and capturing memorable