#Japan #Tokyo #Uta no Prince #Data Analysis #ThinkingEngine

Behind the Scenes of 'Uta no☆ Prince-sama♪'

As the beloved multimedia franchise 'Uta no☆ Prince-sama♪' gears up to celebrate its 15th anniversary in 2025, the latest rhythm game, 'Uta no☆ Prince-sama♪ LIVE EMOTION,' has become a standout attraction for fans. Featuring performances by 18 unique idols, the game captivates its audience through detailed communication designs that bring the experience to life. However, behind this dazzling display lies an efficient operational model characterized by a small team that relies on data-driven decision-making.

At the core of this operation is ThinkingEngine, a robust data infrastructure that serves as a guiding light for games worldwide. The operation uniquely stands out for not employing dedicated data analysts; instead, planners and even finance personnel leverage data in their daily activities. This innovative system empowers all team members to engage with data meaningfully, breaking down barriers between departments.

Role of Team Members in Data Usage

• - Planners: During customer support interactions, planners can conduct immediate log investigations on their own without involving engineers, enhancing response time and autonomy.
• - Finance: By utilizing dashboards, finance team members can directly extract figures such as checking the balance of paid in-game currency and calculating royalties, all of which can be done independently.
• - Producers: Producers quickly validate voices from social media, allowing them to make decisions that resonate with fans, thus ensuring empathetic and informed management choices.

A particularly noteworthy aspect of this strategy is the producer's commitment to using data to validate feedback from social media. This objective approach helps maintain consistency and confidence in operational policies, showcasing how player behavior is viewed through the lens of factual data.

Why Is This Approach Successful?

The success of this data-driven approach can be attributed to several key factors:

• - User-Friendly Tools: These tools were designed for team members with little to no analytical background, allowing them to harness data effectively.
• - Collaborative Environment: The entire team, from customer support to finance and planning, is now conversing with the same numbers, fostering better communication and collaboration.

ThinkingEngine’s implementation techniques and real-world applications are thoroughly detailed on the official website, showcasing the profound impact of a team operating without a dedicated analyst but still achieving a fully data-driven management model. Discover more about how 'Uta no☆ Prince-sama♪ LIVE EMOTION' embraces this innovation and what other teams can learn from this pioneering framework.

About ThinkingEngine

ThinkingEngine champions the motto ‘Data Speaks, Users Act.’ Standing out in the gaming industry, it supports over 1,500 companies and 8,000 titles globally, providing a comprehensive platform for data collection, integration, analysis, and execution. This platform not only integrates multi-platform data securely but also facilitates an analytical environment free from SQL requirements, enabling swift decision-making from on-ground teams to executives.

But it's not solely about products. With a decade's worth of expertise in the field, ThinkingEngine also offers tailored support that spans from design to operations, improvements, and sustained implementation. This includes prompt responses within two business days, ensuring teams can rely on data for decision-making and organizational growth.

Overall, ThinkingEngine is committed to empowering teams on their journey to becoming 'data masters' through continual guidance and support.

About ThinkingData Co., Ltd.

Founded in 2015, ThinkingData Co., Ltd. is a data solutions company that has expanded its operations to key cities including Shanghai, Singapore, Tokyo, Seoul, and San Francisco. With a strong track record in providing data analysis support within the gaming industry, ThinkingEngine—its proprietary product—integrates data collection, real-time analysis, visualization, and execution into one flexible platform. The intuitive design of ThinkingEngine ensures that anyone can become a data analyst, making effective decisions and taking actions based on real-time insights.

Contact Information

For inquiries, contact the marketing team at [email protected].
Address: 2F, NOVEL WORK Ichigaya, 2-3 Ichigaya Honmura-cho, Shinjuku-ku, Tokyo.
Website: ThinkingData