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Earth Day Celebration with CLAS

As April 22 approaches, dedicated enthusiasts for our planet prepare to celebrate Earth Day. This year's theme revolves around fostering a circular economy and promoting sustainability through thoughtful consumer choices. CLAS, a company specializing in rental and subscription services for furniture and appliances, is leading initiatives to emphasize the importance of caring for our environment.

About CLAS

Founded in 2018 and headquartered in Tokyo's Meguro district, CLAS offers a flexible service model aimed at simplifying the acquisition and use of durable goods like furniture and appliances. Rather than purchasing items outright, customers can rent or borrow products suited to their current needs, allowing for an eco-friendly lifestyle that reduces waste through reuse and recycling. This innovative approach encourages users to maximize the value of products by using them to their full potential before passing them onto others or returning them to CLAS.

Earth Day Special Campaign

To commemorate Earth Day, CLAS is launching a limited-time campaign from April 16 to April 30, 2026. As part of this initiative, participants will have the opportunity to receive ¥1,000 worth of points applicable to CLAS services. This offer aims to share the benefits of utilizing circular items while reinforcing the importance of sustainable living within the community. To receive these points, users need only visit the campaign page and click the designated button.

The significance of this campaign lies not just in the reward but in fostering an awareness of environmental sustainability. With the rise of eco-conscious consumers, exciting new products, such as the Sony Bravia 4K LCD television, have been making significant waves in the rental market. CLAS has partnered with Orix Environmental Company to provide Sony's manufacturer-certified refurbished products, allowing customers to enjoy high-quality electronics while reducing their environmental impact. The offer has proven popular, with visits to the large television category pages surging by an impressive 227.3% compared to the same period last year.

The Importance of Circular Living

CLAS believes in the importance of a circular lifestyle, not simply through extending the lifespan of individual items, but by actively engaging in sharing their value within the community. This philosophy is bolstered by meticulous repair services from dedicated professionals, who breathe new life into previously owned products. As part of their ongoing commitment, CLAS also offers options for users to return items in exchange for repairs and cleanings, all aimed at reducing waste. According to the Ministry of the Environment's conducted projects, CLAS's operations contribute to a 36% reduction in CO2 emissions and a 38% decrease in waste generation when compared to traditional sales models.

Moving Forward

As we continue to face pressing environmental challenges, initiatives like CLAS help to pave the road for a future that balances consumer needs with sustainability efforts. By embracing a circular lifestyle, users not only help the environment but also enjoy the flexibility of having products aligned with their current lifestyle choices. As Earth Day draws nearer, we encourage everyone to partake in the campaign and discover the ease and benefits of choosing circular items.

For more detailed information about the Earth Day campaign and CLAS services, check out our Earth Day Campaign Page and CLAS Bravia Special Page. Let's work together towards a sustainable future and honor our planet every day!